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TRIBUNNEWS.COM, JAKARTA – The IRC has again reached the TOP 2 mark phase of 2018 for the Ban Motor product category. The expertise of the team work under the auspices of PT Gajah Tunggal Tbk, shaping the brand image and the right product, made of IRC the most reputable tire of the company .
IRC is also considered the official tire of several national championships. A number of national runners also feel the IRC's patent by embracing the title at the end of the race.
The award was launched by Marketing Magazine at the Mulia Hotel, Jakarta (27/7), in the presence of PT Gajah Tunggal, Tbk, Leonard Gozali as the recipient of the award
The success of the IRC to achieve TOP Brand Award 2018 proves that the existing motorcycle product for tires for over 40 years has completed three parameters of the Top of Mind Awareness Index, Last Used and Future Intention. The index parameter includes 12,000 respondents in 15 cities: Jabodetabek, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Makbadar, Pekanbaru, Palembang, Denpasar, Balikpapan, Banjarmasin, Samarinda and Manado with methods of collecting information. interview data and questionnaires.
"This is the umpteenth time for IRC as a TOP brand for the category of motorcycle tire products.This is the proof of the team work that has been established by the sales , marketing, research and development and all the parts that have helped advance the IRC brand.Also, even in national races, the IRC tires continue to dominate, "said Leonard
IRC continues to 39, innovating by developing motorcycle tires thanks to a research team trained to meet market demand In Indonesia, it not only improves tubeless tires, but also develops radial IRC RMC810 tires.
"Success of the IRC in the TOP Brand Awards motivates us to continue to develop quality products with distribution and promotion in line with market developments. For national races, we continue to improve so that the IRC tires can be more stable on the track for the drivers, "said Leonard
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