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Merdeka.com – Shopee, an ecommerce company, launched at the end of the year the "11.11 Big Sale Shopee", an online shopping festival. This is a result of a similar program, "Shopee 9.9 Super Shopping Day" last September.
& # 39; Shopee 11.11 Big Sale & # 39; will present a wider range of non-stop promotions from October 25 to November 11, including re-attendance at daily theme festivals, exciting new in-app games and more.
Chris Feng, CEO of Shoope, said that there would be more than 220 million items offered to buyers who participated in the "Shopee 11.11" program.
& # 39; Shopee 11.11 Big Sale & # 39; comes with research conducted by Facebook and Shopee regarding online shopping trends. Based on this study, the majority of shoppers in Southeast Asia and Taiwan, particularly smartphone users, see Singles Day as an inseparable part of the end-of-year shopping period. .
According to Facebook data in the 6 markets of Asia-Pacific studied, the number of conversions produced on November 11 was higher than that of the average day of the same month, while the use of the smartphone during the end of the year holiday season increased by 76%. In addition, 1 in 5 Indonesians shop on the day of the single, which also shows that there is a rapid increase in the popularity of the single day in Indonesia.
"More and more users in Southeast Asia and Taiwan, including Indonesia, are taking advantage of the Singles Day as an important time to shop online," he said. he said Wednesday (10/24).
Shopee's Director of Operations, Handika Jahja, said several preparations had been made, including platform performance optimization and various improvements to the shopee site for the preparation of the "11.11". Big Sale Shopee & # 39 ;.
"For holidays like this, in terms of servers, the system was prepared and we of course anticipated an increase in traffic at that time," he said.
Regarding the types of promotions and discounts that buyers will receive, he said that since the program starts tomorrow (10/10), buyers can already enjoy various attractive promotions that will culminate November 11, 2018.
"In terms of price and promotions, if from 11.11 it will be a higher promotion.Although we are nobles tomorrow in terms of promotions and discounts, it will continue until 11.11," says -he.
Until now, he said, the products that most appeal to women are cosmetics, cosmetics and fashion products. He admitted that his party had not targeted the number of sales that it would be possible to obtain through this program.
"Men are best placed in cell phones and their accessories.In terms of higher transactions, the entry level is less than 3 million rupees," he said.
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