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Millennial tourists love agendas or instagrammable places.
REPUBLIKA.CO.ID, LONDON – The Ministry of Tourism (Kemenpar) plans to work on the millennium market, particularly at WTM London, by establishing a hundred unstable digital tourist destinations. Kemenpar wants to be able to capture the millennial generation who loves to travel.
This was revealed by the Minister of Tourism (Menpar) Arief Yahya, Tuesday (6/11), in connection with the growing prevalence of millennia tourists little cultivated. Even at the WTM London Tourism Show held November 5-7 in the Excel London Building, few countries have actually worked on this millenary tourist. "Although the market share of the millennium tourists is relatively large, about 50% of the usual tourists," said Tourism Minister Arief Yahya.
He added that millennial tourists were very aware of the need to be recognized with beautiful photos to upload to the Instragram account. At present, it is estimated that active users of Instagram exceed the 400 million mark every month.
For this reason, Menpar will review existing tourist attractions or activities that will attract more millennial tourists who may become newsworthy. "Do & # 39;events & # 39; those who already meet the needs of the millennial generation, "asked the Menpar.
He also said that the Ministry of Tourism would increase the promotion of tourism using digital media, by setting up an extensive digital tourism network to boost online business and use social media significantly in all markets. He said that in 2016, almost half of the 49% of Indonesian visitors were millennia under 35 years of age and that it was growing steadily. "So we are using digital tourism both inside and outside of Indonesia to reach this audience with the way it wants to communicate," he said.
Menpar explained that Indonesia had been declared by the World Tourism and Travel Council (WTTC) as having nine developing tourism sectors in the world, the third in Asia and the fastest growing tourism in the world. South East Asia. The Telegraph ranks Indonesia among the 20 fastest-growing countries in the tourism sector, with growth of 22% in 2017. This rate is considered four times higher than regional growth (7.0% ) and overall (6.4%). In Indonesia, tourism growth is shining among other industries.
The tourism sector generated $ 15 billion in government revenue in 2017. This is higher than in previous years, which was $ 12.2 billion in 2015 and $ 13.6 billion in 2016.
Visits by foreign tourists have also increased considerably. From 9.7 million in 2015 to 11.5 million and 14 million in 2016 and 2017. As of September, the number of foreign tourists visiting Indonesia has increased by 11.81% over the same period. last year.
The average growth of Indonesian tourism is every two-digit year and Kemenpar estimates that it will reach 17 million visitors by the end of 2018. "We believe that it is not difficult to The goal of 20 million by 2019, "said Menpar.
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