China's auto manufacturing strategy seized the national car market share

KONTAN.CO.ID – JAKARTA . The auto industry is tightening, the number of new players is emerging. Wuling Motors and Dong Feng Sokonindo (DFSK) for example, have become a new player in the Indonesian auto industry market that should be wary of. As new players, they show remarkable results through the sale of their products.

Dian Asmahani, Brand Manager Wuling Motor Indonesia states that Wuling is engaged in the Indonesian market through its investment and the expansion of its network. "First with the construction of the factory, and in one year we have 71 dealers," he said when he contacted kontan.co.id, Sunday (15/7).

This is what Dian considered Wuling's strength to show his commitment to the Indonesian people. Citing Gaikindo's data, Wuling recorded sales of 8,120 units until the first half of 2018.

In addition to Wuling, the automaker of Panda Country namely DFSK does not want to miss. Until the first half of this year-2018 DFSK sales also quite well with a record business figure of 394 units. Increased by more than 100% compared to last year, only 159 units.

Alexander Barus, co-CEO PT Automotive Sokonindo mentions, research is becoming a way to recognize the tastes of the market. "We are looking at Gaikindo's data for a good trend, and then looking at people's income," he said. In addition, He mentions the quality, the price, service and the model also becomes a point of entry into the market.

Registered both Chinese manufacturers have also invested heavily in Indonesia. Wuling up to $ 700 million and DFSK of $ 150 million as a manifestation of their commitment to the Indonesian market.

AUTOMOBILE