Grab added the application to attract consumers in Asia

KONTAN.CO.ID – SINGAPORE . Grab has prepared a number of innovations, after the Singapore Competition and Consumer Commission (CCCS) blocked the intentions of a merger between Grab and Uber Technologies Inc. in Southeast Asia. . The reason for the merger block is to prevent monopoly.

There is a series of plans that Grab will make in the future. One of them, Grab opens up opportunities to cooperate with other pioneering companies. For example, Grab took HappyFresh to meet the daily needs of consumers.

This collaboration between Grab and HappyFresh generates the name GrabFresh. Later, consumers can enjoy and deliver fresh food parcels online. GrabFresh will include more than 100.00 products from 50 supermarket chains and shopping malls.

Initial phase, GrabFresh will be tested in Jakarta from July 2018. Continuation to Thailand and Malaysia by the end of the year 2018. At the same time, the attendance of other countries will follow.

This initiative occurred because Grab was grappling with Grab's allegations of monopoly power in the domestic market. "Partners can leverage our network to grow together," said Anthony Tan, Grab's CEO at a press conference in Singapore on Tuesday, July 10.

Guillem Segarra, CEO of HappyFresh Rate, is shipping groceries is a great opportunity in Southeast Asia. Research shows that 70% of app users shop and send their products once a week.

Not only that, Hooi Ling Tan, one of the founders of Grab said, that Grab plans to introduce an application programming interface (API) on GrabPlatform.

This application allows small and medium enterprises (SMEs) to use the Grab network to sell their products. This service follows in the footsteps of Grab's Go-Jek competitors who dominate the market in Indonesia and thrive throughout Southeast Asia.

From now on, Grab will also provide news, games and other content on its platform to capture more consumers. The Singapore-based O2O platform expects Grab's new services to generate $ 1 billion in revenue in its first year of operation.

GRAB