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JawaPos.com – The global high-end tire manufacturer Hankook Tire announced Wednesday, July 4, 2018 that he had agreed to acquire the 100% stake in the capital "Reifen-Mueller ", one of the largest and independent tire distributors in Germany.
In addition to Reifen-Mueller KG, Reifen-Mueller subsidiary, Reifen-Mueller GmbH & Co. Runderneuerungswerk KG & # 39 ;.
By acquiring Reifen-Mueller, Hankook Tire gets one of the most innovative tire distribution models in Germany, with a very competitive automotive market. This allows tire manufacturers to expand their distribution channels in Europe, creating a foundation for enhancing competitiveness among distributors globally.
In addition, Hankook Tire will use 44 Reifen-Mueller service centers as a strategic base to expand its business by strengthening its distribution network. Through a multichannel distribution brand and Hankook products, Hankook Tire will complement the customer-focused distribution system that truly reflects the needs of consumers.
This acquisition brings a new impetus to Hankook Tire's global distribution business and the construction of an innovative distribution system. In 2017, Hankook acquired one of the franchises of Australian retail chains "JAX TIRES". This not only contributes to increased sales in Australia, but also allows Hankook Tire to deploy sophisticated JAX TIRES distribution systems to 4,000 direct distribution channels and franchises worldwide.
(tjb / JPC)
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