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Sem seman – The Ministry of Industry continues to encourage small and medium-sized industries (SMEs) to expand their online market access or online. "Our target is more and more SME writers selling online," said Kemenperin Endang Suwartini, director of IKM Metals, Machinery, Electronic Equipment and Transportation Equipment. press after IKM E-Smart workshop in Semarang, Central Java, Wednesday (4/7). According to him, online marketing continues to be encouraged as part of the local product penetration to deal with imported products.
He stated that the same quality products can be manufactured by IKM with more competitive prices. . "Currently, Internet users in Indonesia reach 55 percent, smartphone users about 44 percent of the population of Indonesia.
C is very promising," he said. -he says. When he is confronted with products from ASEAN countries, he said, Indonesia is potentially superior because the number of Internet users for marketing online is significantly larger. "From data from the Central Bureau of Statistics (BPS), the number of IKM in Indonesia reaches 4.4 million economic actors.In 1965, the number of people using online marketing is 2700 IKM, said Endang, estimating that this figure is expected to increase to at least 4000 IKM this year, thanks to the sophistication of information and communication technologies.
Trained in Business
He explains that SMEs will learn how to do business through e-commerce facilities and that various programs of the Department of Industry will be socialized. the restructuring of machinery and equipment; and the Indonesian National Standard (SNI). Being an IKM in the current era should update with digital technology, sound financial management and standardized products. "Since its launch on January 27, 2017, Endang said that E-Smart IKM workshop followed 2,630 participants who can register the value of online transactions 600 million rupees.
Ant / E- 10
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