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Jakarta, CNN Indonesia – The Malaysian motorcycle brand, SM Sport, has been trying its luck in Indonesia through the Indonesia Motorcycle Show (IMOS) 2018. Various products offered have been "sneaked" through the medium of the company. M Force brand agents who previously supervised SYM or Sang Yang Motor brand in Taiwan.
M Force's Director of Sales and Marketing, Dede Hudori, said that IMOS 2018 marked the birth of SM Sport in the national two-wheeled automobile industry.
"We released it during this exhibition Mark just called the SM Sport name, "said Dede at the Jakarta Convention Center, Senayan, Jakarta, Friday (2/11).
Dede explained, different from SYM, SM Sport had another strategy. It is said that SM Sport targets consumers with leisure needs.
The first two products on offer are the GY 150 trail bike and the clbadic Cub Clbadic duck.
"Yes, we went into the balance hobbies yes So, M Force is trying to get a cake in a segment other than a scooter (SYM). So we play in this segment clbadics and hobbies, "said Dede.
SM Sport products are called non-imported, but are badembled locally in the SYM plant in Cibitung, Bekasi. Later, the SM Sport product is also sold in the SYM reseller network.
M Force currently has nine points of sale. Its location, five outlets are in the Jakarta area and its surroundings, two in West Java, one in Bali and one in Batam.
"For the capacity of our factory, thousands of units can actually be produced.But now (with SM Sport), there are 200 production units," said Dede.
Dede was reluctant to mention M Force's special strategies to win the hearts of consumers in the country. According to him, at that time, his team continued to run while seeing the reaction of the market to both brands.
"Basically, we will be tonjolin, SYM and SM Sport," said Dede. (ryh / fea)
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