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TEMPO.CO Jakarta – PT Piaggio Indonesia inaugurated a new dealer in Pondok Kelapa, East Jakarta, Tuesday, July 3, 2018. Director of PT Dwi Pratama Mandiri who houses this new dealer Jimmy Effendi, aims at sales of 50 to 60 units of Piaggio and Vespa motorcycles per month
"We believe in the future potential of the Piaggio and Vespa brands in Indonesia.Although it is still new, but gradually we are confident and hope that this dealer has good potential, "Jimmy said on the sidelines of the dealer's opening.
Read: Extend Network, Piaggio Inaugurated New Dealer in Pondok Kelapa [19659002] Jimmy said that he had received comments from various colleagues about the potential for the project. business in the Jakarta area in Jakarta, especially the market potential of Piaggio and Vespa. "The community and buyers in Jakarta are very likely to have good potential, especially for millennials," he continued.
It continues, in addition to the good potential of East Jakarta. The Vespa segmentation that convinces them that wearing a Vespa is cool.
"Growth is also seen as an increase but not significant, but our sales have been steadily increasing and innovating in terms of product and network of authorized resellers."
Read: Mal Mal strategy, Piaggio exposes Vespa Sei Giorni Limited
Jimmy is optimistic that the millennial generation is suitable for Vespa motorcycle is increasing, he hopes for the next 6 months sales gradually increase. "Since we are new, we want He can first put his hand to the pulp so that the community can accept it," he said.
Jimmy believes that almost all Vespa products are requested, but that most significant figures in sales are Vespa Primavera and Vespa Sprint. "The 2 bikes have a new technology that did not exist before, namely the ABS (Antilock Brake System) technology that makes enthusiastic consumers for this type of engine, "he said.
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