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Jakarta – Following the success of Sidoarjo, East Java, PT Prudential Life Insurance (Prudential Indonesia) has extended the "Cha-Ching" curriculum to the educational community of Greater Jakarta, to help older children 7 to 7 years old. This activity is presented as a form of Prudential Indonesia support to efforts to improve financial literacy from the beginning, in accordance with Regulation No. 76 / POJK.05 / 2016 of the Financial Services Authority (POJK), by financial education of Indonesian society. This event, presented as part of the "Cha-Ching Curriculum Workshop with Friends of Cha-Ching" and held at the Prudential Financial Literacy Park (Taman Mataram, Jakarta), is an extension of the efforts of Prudential Indonesia. for the financial education of children.
Previously, Prudential Indonesia introduced Cha-Ching in 2012, and then entered the core fundamentals of "Cha-Ching" money into the primary curriculum at Sidoarjo, East Java, in 2017. The Cha-Ching program has been implemented in 602 schools in Sidoarjo and reaches more than 29,000 primary school students and about 1,000 teachers
Chief Executive Officer Prudential Indonesia, Jens Reisch who s & # 39, is met at the workshop, said that Prudential believes that a responsible company is a company that is committed to giving back and developing people and the environment. 19659002] "Prudential Indonesia is committed to supporting the government's efforts to increase literacy and financial inclusion and reduce protection gaps," he said. The basic teaching of the Cha program -Ching is to incorporate four key concepts in money management: Earn Save, spend and give in your daily life, day students. The Cha-Ching program is in line with a Cambridge University study that reveals that children begin to take financial habits from the age of 7 years. Therefore, it is very important to provide a basic understanding of finance since that age. The purpose of early financial education is to provide a basic understanding of the importance of resource optimization so that children can make better financial decisions in adulthood.
Prindential Indonesia, Nini Sumohandoyo, Director of Communication and Sharia By Prudential Indonesia to provide financial literacy in children requires synergy and support from various stakeholders to extend its benefits. Therefore, through the workshop "Cha-Ching Curriculum with Friends Cha-Ching", Prudential Indonesia wants to welcome representatives of the educational community in Jakarta and surrounding areas, to continue working together to raise awareness of the Indonesian people.
Cha-Ching is a global financial education platform of Prudential's developed in Asia, which reached in Indonesia up to 2017 more than one million people through online media and off-air activities. Cha-Ching uses a variety of channels to reach Indonesians through social media (Instagram, Facebook, Twitter and YouTube), websites and segments on Cartoon Network.
Not only that, since 2015, Cha -Ching also works with more than 20 elementary schools around Jabodetabek through the program "Cha-Ching goes to school".
"Our hope, the educational community that witnessed today is the successful Indonesian learning community, Window Community, Kampung Vietnam community and Mari Mengajar can strengthen the same commitment with Prudential Indonesia to offer to children a financial education in a fun way, and in the future, Cha-Ching can be an important element in the formal and non-formal education program for children, close Jens.
PT Prudential Life Insurance (Prudential Indonesia) was established in 1995 and is part of Prudenti al plc, London – UK In Asia, Prudential Indonesia is based in the Prudential Corporation Asia (PCA) regional office in Hong Kong. 39 Prudential's international experience in life insurance with knowledge of local business practices, Prudential Indonesia is committed to expanding its business in Indonesia
Since the launch of its first unit-linked insurance product in 1999, Prudential Indonesia has been trading for these products in Indonesia. Prudential Indonesia has created the Sharia Business Unit since 2007 and is considered the market leader in Sharia life insurance in Indonesia since its inception.
Source: PR
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