Ramadan 2018, Transactions in Bukalapak Soaring 8 fold times

JAKARTA, KOMPAS.com – The period of Lebaran and Ramdhan, there is surely a sharp increase in transactions e-commerce . As for Bukalapak, in the period of Ramadhan 2018, there is a jump in transactions up to 8 times.

Bukalapak Vice President of Marketing Bayu Syerli says that the increase in Ramadan transactions this year is not just in the Fashion, Gadget and Hobby sectors. "For this year's Ramadhan, a user who was limited in prayer tools, religious books, koko and gadgets, this year there is an increase in the consumption of fast food," says Bayu

. demand or transactions in the fresh produce sector are also encouraged by the presence of instant delivery facilities such as Go-Send by Go-Jek and similar Grab services.

"This is pushing more and more people to buy meat or frozen cheese For an instant delivery to us, an average of 2 hours can be pbaded", he adds

multiplied by 6 [19659002] Bayu explained that the increase in transactions and traffic was supported by the increasing number of THRs as well as the time of grant adjacent to the pay division.

Enhanced searches occur even before the division of THR and salary. As a result, consumer buying decisions will be much faster after the salary is earned.

"Before they earn their income usually a week before traffic research or window shopping buy it because they've done some research a few days before the salary arrives, "says Bayu.