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Jakarta, Selular.ID – Supporting local products and Indonesian talents, Shopee presents the program "Kreasi Nusantara" since February 2018. One of these supports, today (29 / 6) The company launched Batik Shopee [19659002] This exclusive batik motif theme "Swarnadwipa" which means the land of gold.
Batik biasa, Batik Shopee made by mothers of Rusunawa Pulogebang. Collaborating with Creative JKT, Shopee has helped mothers create their own unique batik patterns like Swarnadwipa
This batik will be used as a uniform by Shopee representatives as well as merchandise such as wallet, totebag, t –
Radeeo Triatmojo, head of government relations, Shopee Indonesia, said that Shopee is committed to empowering SMEs and batik, and that consumers can also purchase four Shopee products Batik by visiting the section "Kreasi Nusantara". and strive to develop the potential of local Indonesian products.
"With the launch of Batik Shopee, we hope to encourage the development of the digital economy and enhance the capabilities of local business people, especially batik craftsmen," Radityo said at the launch. from Batik Shopee in Jakarta on Friday (29/6/2018). According to Radityo, Batik's sales to Shopee have increased up to 2 times since the launch of Kreasi Nusantara.
Iwet Ramadhan, co-founder of JKT Creative, explains, "The Shopee Batik pattern is composed of a combination of tanahan and buketan batik clbadic Pekalongan while the circular accent is a symbol of the seeds that make this soil fertile. "
Consistent with the vision of maximizing the potential of batik in Indonesia, Shopee and JKT Creative also educate 250 batik craftsmen through the Batik Edition of Shopee Clbad Inspiration at Solo and Pekalongan.
This training activity should encourage economic actors to expand their business and use the digital platform to reach larger consumers.
Since its launch in February 2018, Kreasi Nusantara has made significant progress. purchase of local products at Kreasi Nusantara increases by almost 3 times.
In addition, more than 1,000 local products are presented and kept weekly in various categories of Kreasi Nusantara's product collections, including ethnic style, works local, native snacks and all products to facilitate the search for items.] 
On the same occasion, Triaw Munaf, as Director of the Agency for Creative Economy (Bekraf), welcomes the Shopee initiative by launching Shopee Batik.
According to him, Kreasi Nusantara is one of the positive initiatives of e-commerce players that can help Bekraf to enhance the creative economic potential in Indonesia.
"Today, the creative economy is making an enormous contribution to the Indonesian economy and, in addition to supporting the national economy, we are confident that the launch of Shopee Batik will contribute to increase the interest of Indonesians, especially the millennial generation active in the digital era to preserve and promote the richness of local Indonesian culture. "
Totebag, t-shirt and scarf, consumers can visit the application Kreasi Nusantara via Shopee.
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