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Solopos.com, TOKYO – Toyota Corolla has a new sportier look to attract young potential consumers to the Japanese market. As one of the best-selling models, the Corolla is in great demand by first-time car buyers and student groups from the North American market, since it accounts for about one-third of their global sales.
"We are grateful that our old customers remain loyal to the Corolla," said Corolla Sport's chief engineer, Yoshiki Konishi. Reuters, Tuesday (26/06/2018).
He said the latest model will be sold in North America in the coming months and that it will enter the European market in 2019. "But we want the Corolla to echo those who are young … want to target people in their twenties and thirties, "he said.
Toyota has also begun launching the Corolla through the Sport Hatchback model rather than the traditional sedan model that is so popular. In Japan, the Corolla Sport has a communication module that collects driving data to provide cloud-based navigation and technical support, as well as monitoring vehicle conditions to provide system updates. .
On the same day, Toyota also introduced a new Crown model that became the first mbad produced car with advanced technology previously available exclusively on the Lexus model.
"By adding connectivity capabilities to the well-known models of older drivers, Toyota is trying to attract young people to Corolla and expand its customer base," said Takeshi Miyao, general manager of the agency's Carnorama advice.
However, it is very difficult to attract young drivers to Japan because the number of drivers under the age of 30 has dropped by 22% in the last decade.
While MFI owners aged 65 and over have jumped 64%, according to official data. Since its launch in 1966, 46 million Corolla units have been sold in more than 150 countries.
Source: Between
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