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Piece By Piece Snap is trying to pull out a Snapchat Lenses developer platform and give users something extra at the same time.
Today, we find that most users are facing Snapchat launches a new Lens Explorer section that will give the user base better access to search for new face filters over- beyond what is sitting in the very slow Carousel from the camera's screen of the application. The new update will be put in place slowly for iOS users, the company says.
70 million active daily users of Snapchat Lenses (more than one-third of the total of Snapchat DAU) spend an average of three minutes playing with them a day but until discoverability n & # 39; It has not been too extensive.
It is honestly quite surprising that Snapchat took so long to acquire this type of discovery feature. Lenses have long been a hallmark. platform feature if Facebook aimed to catch up with their own efforts. Why now after all this time? Well, Snap is probably hoping for a little more Lenses now that he has started developing more features in his Lens Studio software so that third-party developers can create their own filters based on Snap's face tracking technology.
The company claims that more than 100,000 Lens filters have been submitted since the launch of Lens Studio and that these creations have been viewed 2.5 billion times by users during their exploration. Although many of them were undoubtedly Sponsored Lenses – the unique AR advertising product from Snap – these filters will not be found in the Explorer section at launch, with the sticky hub at freebies for the first time. moment.
In the long-game As Snap seeks to appropriate its new vision from a camera manufacturer, something like Lens Explorer can offer a new way to stack AR functionality in the camera Photo of the app, allowing users to select the augmented reality features that they want. Users can search for features that they might want and the camera could have these capabilities readily available. As the company looks at vertical markets for e-commerce and video games, it's clear that their plans for the future could far more go beyond the selfie filters.
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