A library card will bring you to the Guggenheim (and 32 other locations)



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Do you have a New York library card? If so, you can now go for free to the Whitney Museum, the Guggenheim and 31 other important cultural institutions in New York.

These institutions, which also include the Brooklyn Museum, the Brooklyn Botanic Garden and the MoMA PS1, partnered with the New York Libraries Launch Culture Pbad, an initiative to encourage under-served communities to take advantage of wealth cultural aspect of the city. Holders of the New York Public Library Library, the Brooklyn Public Library and the Queens Library will be able to book free pbades, though once a year.

"Some people are intimidated by museums," Linda Johnson, president of the Brooklyn Public Library, said in a phone interview. "They should not be excluded from all the wonderful cultural offers that are available to the people of New York City."

The participating sites cover the five districts and also include the Noguchi Museum, the Intrepid Sea Museum, Air & Space, the Rubin Museum and Wave Hill. Library cardholders can log in to culturepbad.nyc and use their library card number and PIN to make reservations; Some institutions, such as the Brooklyn Botanic Garden, allow the entry of up to four people

The initiative gives institutions the opportunity to bring in people who previously did not have the consciousness or means. "We are determined to give back to the community and make art more accessible to all New Yorkers," said Adam Weinberg, director of the Whitney Museum, in a statement. An advertising campaign will distribute explanatory documents in Spanish, Mandarin, Russian and Arabic throughout the city.

Although the city's municipal identity cards also offer memberships to cultural hubs like Carnegie Hall, these memberships last only one year. Ms. Johnson said that she hopes Culture Pbad will continue indefinitely and will increase the number of partners. "We are going wherever anyone sends us to sign more institutions," she said.

The initiative is funded by several philanthropic foundations as well as the Department of Cultural Affairs of New York City.

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