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Marvel's latest film opened at $ 76 million, and it is perhaps the last time the box office of the summer of 2018 sees an opening at this level.
This is the first full weekend of July. will have all opened before the Independence Day. The last real shot at another $ 100 million + opening was this weekend "The Ant-Man and the Wasp", Marvel's fourth outing in five months. He ended up with a decent $ 76 million but not spectacular.
"Ant-Man and the Wasp"
This would make it the lowest Marvel opener of the year, the first not to spend $ 100 million, and a gross underside the disappointing start for " Solo: a story of Star Wars ". It is lower than the last 10 Marvel opening weekends. ("X-Men: Apocalypse" a little over two years ago, the latest disappointing result.)
So, is this a problem? The context matters, and what's relevant here is following a sub-franchise of Marvel. The first "Ant-Man" opened in mid-July to an adjusted total of $ 63 million, an improvement of 20%.
Although this film is not cheap (production budget estimated at $ 160 million) with an adequate return. Why? Apart from lower costs, the first initials show international slightly higher than domestic. And it's without most of Western Europe (linked to the World Cup), China and Japan. This suggests a chance at $ 500 million or more worldwide ($ 600 million)
So "Ant-Man" will never be "Spider-Man", but a $ 76 million opening is welcome . We will see until the fall. Last summer, only two movies opened more than 50 million dollars after this point. We will probably match or pbad that, but the summer fireworks have pbaded.
"The First Purge"
The other opener, "The First Purge", began Wednesday to enjoy the holiday. This is the fourth of the franchise "The Purge" and its $ 31 million over five days is consistent with the range of previous efforts in the Blumhouse Productions series. It cost a little more ($ 13 million) and appealed more to African-American audiences. Like "Get Out" of Blumhouse, the story combines the social context with an action-oriented story.
If it had opened a Friday and made $ 25 million, it would have been an anomaly. With all the high-end openings, this would have been the first to open between 20 and 40 million dollars since "Rampage" in April. Once again, the Blumhouse has above average capacity to outpace industry trends.
"Sicario: Day of the Soldado"
Richard Foreman
Among the recent openers who enter the standard opening levels were "Sicario: Soldado Day" (Sony) and "Uncle Drew" (Lionsgate) last week. The success of the drug cartel in 2016 has dropped 61% above average this weekend, with now little chance of equaling its national total for the original even 39, it opened much better. As a model for a wider range of suites, unless there is an unexpected boost from the international, it does not seem to have succeeded.
"Uncle Drew" dropped 56%. It is a lower-budget title and one that depends most on domestic yields. It could reach $ 45 million and, perhaps, end in the dark, but until now, it does not seem like it will trigger any other actions.
Burying in the big ones is an interesting flip-flop. "Incredibles 2" (Disney) was released a week earlier than "Jurbadic World: Fallen Kingdom" (Universal), maintained at # 2, slightly on the sidelines of the dinosaur suite.
The Pixar movie could be the biggest surprise of the summer. Admittedly, we expected him to be doing well. But this week, he will surpbad the two films "Finding (Nemo and Dory)" to become the studio's biggest hit, while it was still only four weeks old. "You Be My Neighbor" came from "Ocean's 8" (Warner Bros.) .The female reboot of the caper series dropped 37 percent after losing more than 800 theaters. Average per screen was not much lower than last weekend, its big is now on that "Ghostbusters" two years ago.This similar metamorphosis of the distaff has been downright chastised like a flop. The difference was that it cost a lot more.The key to success for "Ocean's 8" includes a reasonable budget.It should be noted that its cost (about $ 70 million) is quite often a dangerous range; Continuous appeal of the film deserves attention.
The Top 10
1. Ant-Man and the Wasp (Disney) NEW – Cinemascore: A- Metacritic: 70, East, budget: 162 million dollars
76 030 000 dollars in 4 206 theaters, PTA (per theater average): $ 18,077; Cumulative: $ 76,030,000
2. Incredibles 2 (Disney) Week 4; Last weekend # 2
$ 29,021,000 (-37%) in 4,113 theaters (-297); ATP: $ 7,056; Cumulative: $ 504,382,000
3. Jurbadic World: Fallen Kingdom (Universal) Week 3; Last weekend # 1
$ 28,585,000 (-53%) in 4,349 theaters (-136); ATP: $ 6,573; Cumulative: 333,343,000
4. The first purge (Universal) NEW – Cinemascore:; Metacritic: 54; East. budget:
$ 17,150,000 in 3,031 theaters; ATP: $ 5,658; Cumulative: $ 31,054,000
5. Sicario: Soldier's Day (Sony) Week 2; Last weekend # 3
$ 7,300,000 (-62%) in 3,055 theaters (unchanged); ATP: $ 2,390; Cumulative: $ 35,302,000
6. Uncle Drew (Lionsgate) Week 2; Last weekend # 4
$ 6,625,000 (-56%) in 2,742 theaters (unchanged); ATP: $ 2,416; Cumulative: $ 29,949,000
7. Ocean & # 39; s 8 (Warner Bros.) Week 6; Last weekend # 5
$ 5,285,000 (-37%) in 2,604 theaters (-822); ATP: $ 2,030; Cumulative: $ 126,751,000
8. Label (Warner Bros.) Week 4; Last weekend # 6
$ 3,105,000 (-47%) in 2,157 theaters (-1,019); ATP: $ 1,439; Cumulative: $ 48,331,000
9. Will not you be my neighbor? (Focus) Week 5; Last weekend # 10
$ 2,590,000 (+ 7%) in 893 movie theaters (+239); ATP: $ 2,900; Cumulative: $ 12,383,000
10. Deadpool 2 (20th Century Fox) Week; Last weekend # 7
$ 1,675,000 (-53%) in 1,267 theaters (-583); ATP: $ 1,322; Cumulative: $ 314,546,000
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