As Facebook's growth slows, the company still reaches $ 2.5 billion for all applications

In the past three months, Facebook user growth, which is usually very strong, has not changed at all in the US and has declined in Europe as a result of new data privacy laws. . But in a second-quarter earnings report on Wednesday, July 25, the social media giant shared a new number: 2.5 billion people use each month a Facebook app, which also includes Instagram, WhatsApp and Messenger. The statistic does not count users twice on multiple applications, such as Facebook and Instagram.

The network shared this statistic for the first time this week in a report showing slower than expected revenue growth as the company's costs continue to skyrocket. This year, the company has faced its biggest privacy scandal while simultaneously working to make sure Facebook time is "well spent" and that it is dedicated to fighting abuse. . Facebook was expecting these changes to have an impact on the number of users and the turnover, while slowing in the second quarter of 2018.

The new Facebook statistic is still more impressive considering the 3 billion social media users. This means that the company is attracting the attention of more than 80% of social media users worldwide.

Facebook users totaled 1.47 billion, a growth of more than 2017, but the slowest growth seen since 2011. It's also weaker than the growth of the last quarter after Cambridge Analytica has launched a hashtag #deletefacebook. Facebook says growth has been driven by users in India, Indonesia and the Philippines. Growth in the United States and Canada remained steady at around 185 million users. After the entry into force of the new data protection law, earlier this year, the number of users in Europe decreased by one million active users per month. Despite these changes, Facebook claims that the majority of users chose to allow the network to continue targeting their ads to see more relevant ads at the cost of sharing data.

Facebook announced a slowdown when CEO Mark Zuckerberg The time spent on Facebook was well spent, Wall Street was more surprised by the results, the company did not meet expectations and the stock dropped by 20 %. Revenues decelerated by 7% and the company expects a similar rate to a "high number" throughout the year 2018. However, advertising revenues have increased by 42% compared to 2017, with mobile ads now representing 91% of global advertising revenue. 19659002] At the same time, business costs increased by about 50 percent, with a staff increase of 47 percent. This investment is largely for the sake that Facebook is increasing the exam staff. The network says that despite the investment in security, the network does not plan to slow down the investment in the development of new features.

The latest figures may be bad news for investors, but Zuckerberg has shared several changes implemented in recent months. both to curb abuse and to create less pbadive content consumption. The artificial intelligence of the platform to detect graphic violence, for example, now captures 90% of the violence removed from the network. The network now has two new tools for advertising transparency and has stepped up the fight against false news by pushing the misinformation known in the stream further.