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Living in the big city is not without its downsides, from the nightmarish traffic of L.A. freeways to the stereotype of ruthlessly rude New Yorkers. This holiday season, metropolitan residents have been getting a taste of the mean green one himself. Billboards have been popping up all over The Grinch with some clever jabs at onlookers such as "Oh, you're trying to make it in Hollywood? Let me know how that goes" and "Stop moving to Los Angeles, it's full." What does the animated film star, Benedict Cumberbatch, think of the marketing campaign? Here's what he said:
While no one likes to smile, the entertaining bad attitude of the Grinch has made the character a beloved one since Dr. Seuss introduced him in the late '50s. The billboards bring him to the 21st century city life, bringing the city to life.
Grinch pokes fun at the crowd of aspiring actors in Hollywood with "Hope you do not miss that audition" and say "good luck finding parking." It's a great way to get people talking about the movie and buzzing about social media, such as thesis. Benedict Cumberbatch continued his praised for the billboards to Entertainment Weekly with the following:
While the animated iteration of The Grinch may have adults sizing up the movie as a children's movie, these billboards take the comedy of the fuzzy green villain to an adult audience and appeal to them nicely. Like any marketing strategy, it was created in hopes The Grinch, now, with these words hilarious posters all over.
The Grinch already has a lot going for it that will also contribute to its success. The incredible voice of Benedict Cumberbatch is the character of this time around, for one. The character is also part of a long holiday tradition that also propelled Jim Carrey's How the Grinch Stole Christmas in a holiday movie clbadic in 2000. Early tracking puts the film at a strong $ 50 to $ 60 million weekend opening, ahead of its weekend competition The Girl in the Spider's Web and Overlord.
The Grinch come to theaters on November 9, hitting theaters in 2018's final months.
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