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The newspaper reported that the high-end clothing brand, known for its 1,300 trenches and plaid design, saw the value of its waste increase by 50% in two years, while sales continue to fall . According to the report, Burberry products have been destroyed in the past five years, according to the report.
Burberry admitted that they were burning unsold copies, but that they were worth it with specialized incinerators to harness the energy produced. Insiders suggest that luxury brands destroy unwanted products to protect their intellectual property and brand values and do not want their products to be sold at preferential rates or sold to "bad" types of people, thereby devaluing Mark.
Burberry defended their actions, saying that it was a scale-wide practice of the industry, even if it left environmentalists angry.
However, it is not just Burberry who is committed to the law. The retail giant H & M has admitted to burning unwanted actions to supply Vastera, a small Swedish town.
In addition, Richemont, the company that owns the Cartier and Montblanc brands, had destroyed more than 400 million watches in two years.
Meanwhile, Brits stashed 12.5 billion pounds of clothing last year, sending some 300,000 tons of garbage to landfills
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