Chrome to hit sites dealing 'abusive experiences' with total ad blockade

Chrome to hit sites dealing 'abusive experiences' with total ad blockade

Image: IDGNS

December's release will target particularly onerous websites

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Google has warned its owners that its browser would drop the hammer by blocking all ads if the website called "abusive experiences".

"Starting in December 2018, Chrome 71 will remove all ads on the small number of sites with persistent abusive experiences (emphasis added), "Wrote Vivek Sekhar, a product manager with Google, in a post to a company blog.

Google gives Chrome leave to take on abusive experiences before. The browser, which has been blocked long ago and has not been updated. Auto-play, this summer stopped unauthorized redirections – where clicking a link opens the door to a new tab July's Chrome 68. (it was unclear chrome: // flags and toggling the Framebusting requires same-origin or a gesture option.)

Google spelled out other abusive experiences in the form of spamming and mishandling. Google clbadified as a dodgy.

Sekhar cited the abuse as the reason for Chrome lowering the boom. "More than half of these abusive experiences are not enough," he said, "implying that Google had to do more.

That would be shutting down the financial faucet of sites by scrubbing all ads from their pages. Google did not elaborate, saying only that sites with "persistent" abuses – with that key word left undefined – would be targeted.

It was unclear whether or not it would be a factor in Google's decision to take aim at a site, or if the judgment was made programmatically. Admins were encouraged to run Google's Abusive Experiences Report to see what abusive experiences their sites contain, if any.

"Site owners will have a 30-day window to fix the experiences before the Chrome removes ads," Sekhar said.

Google is able to say that it is not acceptable, it is not acceptable on the Web – because of the huge power it holds with Chrome. Because a landslide majority of users run Chrome – badytics sells Net Applications put Chrome's user share for October at a record 66.4% on the desktop, 63% on mobile – when Google says "jump," websites must reply "how high?" otherwise would be business suicide.

Chrome 71, which will enforce the new mandate, is slated to release the week of 8 December.

IDG News Service

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