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Can we have a moment of silence for all our old turntables, tape recorders, music players, MP3 players and iPods – all this technology that we once loved is now alone in the drawers, attics or sites of the world. 39; landfill. those who played this funky music were replaced by virtual ones and the streaming services conquered the world and now make fun of the hiding place of CDs that we had in our glove boxes or scattered in our living rooms
CDs scanned and zeros, the way we consume music is always changing but the arrival of the iPhone on the market in 2007 changed the game like nothing else and allowed digital streaming to change the world of music. [19659002] Free streaming apps like Spotify, Deezer – and the newcomer to YouTube Music – give consumers unparalleled control and choice at virtually zero cost. Premium versions of these services give us access to an endless catalog of music without advertising or interference. These services offer similar price and content privileges, and allow users to download music even when they are offline.
Spotify is at the top of the streaming hierarchy and has accumulated over 170 million active users of which 75 million paying subscribers. Its users have more than 40 million songs at their disposal. This is – in every way – an excellent value for money from the consumer's point of view.
Two – tiered business model
It operates on a two – speed business model. The first level is free and supported by advertising. Spotify uses advertising revenues to pay royalties to artists. According to a report filed by Spotify in 2017, the services funded by advertising generated 60% of subscriptions this year.
The second premium service charges subscribers a fixed monthly fee. This service offers additional benefits such as offline listening and unlimited streaming without advertising. Subscriptions are offered at variable rates – € 4.99 for students, € 9.99 for a regular subscription and € 14.99 for the family plan.
When Spotify was born in 2006, his model was well received by the music industry who had struggled to stay alive in the face of piracy and sites like Napster and Audio Galaxy distributing material for free. But Spotify has since received its share of criticism from artists – including Radiohead, Talking Heads, Beyoncé and Taylor Swift – and the fact that it does not compensate them properly.
Many artists also disagree with Spotify's freemium service. As it is fair that some users can listen to music for free (provided that they can tolerate that streaming be interrupted by advertisements), while others have to pay fees. What makes a fan buy an album when it is available for free and legally?
In 2014, Swift pulled his catalog of Spotify with Scott Borchetta, director of Big Machine (Swift label), citing Taylor Elle's music, which earned only $ 496,044 in the previous 12 months
She argued that it was unfair for some fans to buy a physical copy of her album, while others could listen on Spotify for less. She found herself later able to get rid of her worries and joined Spotify but kept her new album, Reputation out of order during her first week of release. Beyoncé and Jay-Z followed suit by holding a new album, Everything Is Love by Spotify – for two whole days.
But these are big stars who are making a lot of money, no matter how you look at it. Promising Irish artists have provided a different narrative, although it seems that their worlds have shifted from the traditional concerns of the music industry to badytics and click-through rates.
Shea Tohill, leader of the Irish independent group Orchid Collective says Spotify has been a fundamental tool for reaching international markets. "Thanks to the Spotify for artists application and the dashboard of our distributor, we can get a detailed badysis of the badysis of our audience.We currently have 7,000 listeners a month in Germany, Switzerland and the Netherlands. Austria Behind Us Ireland is our fourth most popular country for listeners right now.We would have no idea that we had a market in these countries before Spotify.I think it is crucial to expand the fan base as an independent artist in 2018. "
Orchid Collective played 57 shows in Ireland only in 2017, making its UK debut at the Y Not Festival and was featured on BBC One. A popular single, L.A.Z.Y was released last October and has won more than 55,000 streams on Spotify alone. Tohill credits Spotify for helping the group during the preparation of the tour on the eve of their growing success
Difficult
"Ireland is a small island in the big world, which makes the Turning abroad is expensive, even to go to the UK, you have to shell out the money for the ferry before even putting your feet on the ground.The Spotify badysis helps us also to choose the countries and cities where to plan the tours.We now know that we have fans in these places instead of just turning in the dark. "
Mullingar's new electronic duo, Xo Mo melody similar. The couple released their new single, Sweat in April. Like, Xo Mo has been included on the Spotify playlist, The New Éire, alongside successful artists like Rejjie Snow and Wyvern Lingo. Spotify shows that Xo Mo has listeners in London, Manchester, Bristol and Dublin. Xo Mo awards Spotify to expose them to broader markets, leading to new career opportunities.
"We have been programmed to play some of our favorite festivals, like Body & Soul, BARE Festival and others to be announced, and interesting meetings have also emerged which, in the long run, will be fruitful.
When an album is purchased in its physical form as a CD or recording, it serves several purposes. He brings music to the fan and it is a way to show his support to his favorite artist in a tangible and monetary way. By buying the CD, the fan contributes to the success of the artist. And it is a way that music lovers can organize their sense of identity and belonging among peers with mutual interests.
Streaming is different. A 2015 study, led by sociologists Dr. Dominik Bartmanski and Ian Woodward, revealed that the digitization of music is leading to a loss of ownership and a relationship with music, and the dematerialization of music products may diminish our sense of identity and relationship with the artists.
Community
With a streaming service, the physical investment and energy that goes into the purchase, collection, listening and sharing of albums are eradicated. You can not frame your "recently read" section of the app and place it on your wall so everyone can see it. However, researchers have discovered that the ability to share what you listen to on various social media platforms, like Facebook, gives people the opportunity to showcase their musical taste. Or to show it.
So they find a wider community of users who have a similar interest. Similarly, the private session option allows users to hide certain components of their musical taste. For example, a person who expresses a keen interest in rock music and has friends with a similar taste may not want his clbadmates to see Taylor Swift's Shake It Off after a hard day's work. Office. This is not a valid representation of their musical taste as a whole – just a small component.
Spotify is not without flaws. But, it allows artists to engage with their fans while reaching new audiences. The accompanying exhibition is essential for smaller and newly established artists. The platform opens artists to new opportunities. In addition, you can show your support to your artists by following them.
You can create public playlists that your friends can follow you on. In a sense, your Spotify profile says as much about you as it does about your Facebook or Instagram profile. In a crazy, fast-paced, on-demand social media world, Spotify has built a service that has become so easily integrated into everyday life.
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