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Silicon Valley insiders told the BBC that social networking sites are designed to create dependency.
CNET
Social media companies are working hard to get us hooked on their services, Silicon Valley insiders said.
Features such as Infinite Scrolling and Likes keep people looking at their phones longer than necessary and feed off their insecurities. told BBC Panorama that a documentary was due to air Tuesday
Aza Raskin, formerly of Mozilla and Jawbone, created an infinite scroll in 2006, constantly scanning the content without having to click on [19659007]. Do not give him time to catch up on your impulses, you keep scrolling, "he said.
Raskin says it was not his intention to make people addicted, but feels guilty about the impact of his innovation, he said.BBC However, it is only one of the many features that social media platforms use to hang on users.
"It's like they were taking cocaine behaviorally and spreading it all over your interface. Instagram
Social media applications are designed to enter our head.
NurPhoto
"Behind every screen of your phone, there are usually a thousand engineers who have worked on this trick to try to make it totally addictive."
Leah Pearlman, who co-created the Facebook Like button with Justin Rosenstein, admitted to the BBC that even she became addicted to the social media service as she sought gossip on her posts.
"When I need the validation – I will check Facebook," she said. to feel alone, "Let me check my phone." I do not feel safe, "Let me check my phone." Http://www.cnet.com/ "
Last year, Rosenstein noted that the Like button had resulted in a clickbait increase.
I think this has also caused the distribution of things that even if people like them are not necessarily well spent. "
Facebook also facilitated the addition of its" I like "button to its pages. [19659005] The company has denied that its service is deliberately designed to create an addiction.
"The allegations that emerged during BBC Panorama's production process are inaccurate – Facebook and Instagram were designed to bring people closer to their friends, family, and things of interest to them," said a spokesman. word of Facebook and Instagram.
"It could be a connection with loved ones who live far away from a community of people who share your interests or support the causes that matter most to you.This goal is central to every design decision we make and does not want in no case that anything is an addictive factor in this process. "
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Earlier this year, Facebook CEO Mark Zuckerberg made changes to his News Feed to increase the time spent on his site, but the head of this report was admitted that the company "always tries to understand" exactly what that means .
In June, it was said that the technology giant was testing a tool called "Your Time on Facebook" designed to help users manage the time spent on the site.
Twitter declined to add a comment, while Snapchat did not immediately respond to a request for comment.
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