Irish radio stations are raising the temperature while the latest numbers have been announced

The latest JNLR ratings released today show that Irish radio stations continue to increase pressure on other media with a combined 85.5% share of the market. 39, audio in Ireland.

This compares to 8.1 %% clean music, 4.9% Spotify and 1.6% Podcast.

The Choose Radio group urges advertisers to "follow the listener" as they plan their advertising campaigns.

KCLR Chief Executive Officer John Purcell said that KCLR's performance demonstrates the strength of radio in the region.

"We have a very strong audience on the whole demographic and temporal segments during the week.People respond very well to the relevance, quality, information and entertainment that we provide not only on the radio, but also on our online and social platforms but also on our application. "

" In addition to providing an excellent experience Our marketing solutions are really effective for local businesses and we have very good commercial results. "

" While most discussions focus on purely digital and online media, the strength of KCLR in these latest research findings is further enhanced. "

People Trust Radio

Radio is the most trusted medium, a point that has been proven by Irish and European research in recent months.

With the growth of false news and The importance of trust in the world today, it is a key factor on which advertisers must turn to get a maximum of profits for the client; In an era of increasing pressure and competition for ad spend, it is essential that advertising agencies, media planners and customers be aware of the unmatched ability of radio to reach consumers. 3.1 million people listen to Irish radio every day and average 4 hours a day, "said Gabrielle Cummins, president of the Choose Radio group

6 Facts about radio in Ireland

1. ] In Ireland, 82% of people listened to radio yesterday
2. On average, they spend more than 4 hours on radio every day.
3. When it comes to listening to music in Ireland, 85.5%. This compares to 8.1% of owned music and 4.9% at Spotify
4. Radio also dominates over other media – 51.94% of all adults in Ireland used social media yesterday and only 31.12% read a national newspaper. The Irish have listened to the radio through a radio station App and 72.6% have listened via the Irish Radioplayer in the last seven days.
5. Irish Radio completes its digital platforms with more than 10.2 million social connections. ] About the JNLR Listenership Survey

   With a sample of over 16,000 people, the JNLR is the most robust research conducted in Ireland.

   The results can not be disputed with the latest JNLR figures released today confirming the popularity of the radio. in Ireland, 82% of the population connecting each day

   This translates to daytime figures of 3.1 million listeners.