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Giant service provider Keywords Studios acquired the Japanese company Yokozuna Data and all of its technology from the former owner Silicon Studio for 1 , $ 5 million . Outfit has tools that rely on AI and machine learning technology to deliver predictive badytics.
This has been used by companies such as NCSoft to understand the behavior of players, for example when they are likely to keywords claims that its technology can be used to reduce player attrition, improve rates conversion, increase average spending and increase the lifetime value of players.
Japan Deployment
After three years in development, the technology is ready for commercialization. Initially, it will be extended to Japanese developers and publishers, although it can also be offered to markets other than games such as healthcare.
"We were looking for opportunities to gain a foothold in the exciting field of video game badysis Andrew Day " This acquisition brings advanced technologies and capabilities to key words that we believe we can support , improve and deploy to our customers through engineering, player research and the specific video game data science skills we have within the company. While YD is pre-revenue , it's a rare badet and we expect the first customers to start implementing the software in 2018.
"As games continue to shift to a service model of a product model, the # The use of sophisticated badytics engines like this to automatically understand the behavior of the player and trigger real-time decisions in the game will become more and more valuable to our customers.
"The use of AI to constantly adapt predictive models to changes that are made in games, such as articles, extension packs and promotions are presented, is essential for the future of the video game industry and we are delighted to have secured this advanced technology.
"We are looking forward to further developing the solution YD this ability to our customers in the whole world. "
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