MoviePass increases the subscription price and limits first-run movies



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8h23 PDT 31/07/2018

by


Etan Vlessing

The troubled cinema box office raises its monthly subscription price to $ 14.95, from $ 9.95 to deal with a liquidity crisis and persistent blackouts.

MoviePbad announced Tuesday that it was increasing its standard subscription to $ 14.95 per month, which represents a huge leap from its current price option of US $ 9.95

"We will increase our standard monthly price in the near future to continue to provide attractive service to our community while accelerating our path to profitability, "said the service in a statement.

MoviePbad was addressing subscribers after they were unable to use their subscription cards on Monday to buy movie tickets, a failure that sent shares to Helios and Matheson in free fall. The film service also confirmed that it would limit subscribers' access to first-run movies aired on more than 1,000 screens "in the first few weeks," including Mission: Impossible – Fallout currently.

Helios and Matheson jumped Tuesday morning on the NASDAQ Exchange to 1.81 dollar, from an opening price of 72 cents, to the news of the rise in MoviePbad prices, before fall back quickly to 58 cents, down 27% on the day. Mission: Impossible – Fallout would be made "available in the future" to subscribers, MoviePbad gave no indication when. And the controversial service says it will better inform the subscribers on which first-run movies will be out of bounds during their first week-ends at the multiplex so that they can "make plans to see a different movie." "

Upcoming releases like Disney's Christopher Robin and Warner Bros. shark film The Meg to launch on August 10, should also be banned to subscribers on the opening weekend. And MoviePbad said that he could not guarantee that there would be no future breakdowns after disruptions in his service.

"As we continue to evolve the service, some movies are not always available in all the movie theaters of our platform, refining this system and will have more to share in the coming weeks," said the service. movie. MoviePbad, responding to mounting complaints from subscribers, said that it "corrected details and advanced price algorithms, and that we shared, consumers can experience peak prices during the hours hollow. "

by introducing peak prices for an estimated $ 2 to $ 6 fee if users want to see the most popular movie titles at the most popular screenings. That's not how the function will work, and we appreciate the patience of our members. As we are still in test mode, "the service said of its peak price model."

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