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Sky is required to block pirate sites after the Premier League has obtained an order from the High Court. While the ISP was a defendant in this case, it seems that as a broadcaster, he is ready to push the boat to protect his own football subscription revenues. According to a new report, Sky uses Google Cloud to badyze 500 billion data to continually identify pirated sites.
In March 2017, the Premier League obtained a High Court blocking injunction that required ISPs including BT, Sky, TalkTalk and Virgin Media to block "real-time" pirate football.
Due to its reported success, the Premier League requested a second order that was issued in July 2017. It was held from August 12, 2017 to May 13, 2018 and contained a renewal clause. The Premier League pbaded its last request, getting a new High Court order last week.
This extension applies to BT, EE, Plusnet, Sky, TalkTalk and Virgin Media, with all the ISPs needed to work with the Premier League to prevent pirated content from reaching their subscribers. Although everyone does it, it is clear that some are a little more interested than others.
Sky, BT and Virgin are all full-fledged football broadcasters, so they have an interest in complying with the decision of the High Court. Their way of proceeding has never been publicly revealed, but a new report from ComputerWorldUK shows how much effort Sky is willing to put in place.
Speaking during Google Cloud Next in San Francisco this week, revealed Mohamed Hammady, Sky UK's CTO, that his company spends nearly $ 8 billion a year on content, with the Premier League broadcast rights (1, $ 6 billion) representing the "jewel of the crown" of his sports spending.
To protect this investment court order), Sky has turned to Google Cloud technology.
Hammady stated that Sky's team was collecting its NetFlow traffic information to "sample the traffic on our core network". "By using BigQuery and an internal algorithm – which cost $ 10,000 (£ 7,500) to develop – we are now able to continually study traffic patterns with an Ays update list of suspected hacker sites," said Hammady, quoted by CWUK. "Once they have been confirmed as illegal, they are closed."
Hammady said that launching a Google Cloud query takes Sky less than 30 seconds and costs the company only 23 cents, a good deal according to CTO Sky.
"The result is a phenomenal reduction of pirate sites in the UK," he said.
While the High Court got the order of the High Court and that Sky was a defendant in this case, it is clear that the companies are working hand in hand to reduce piracy.
Also, from what we know, it seems that Sky is also happy to obtain data from network traffic generated by its clients in order to target pirate sites.] This is a rather unusual situation to hear in public, since most ISPs prefer to be perceived as agnostic "mute pipes" that seek no control (or knowledge ) what their customers could do online
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