[ad_1]
One of the best-selling points for the high-end iPhones of Apple is a feature called Portrait Mode.
Basically, using two cameras and combining the images digitally, the iPhone software can create photos with studio-style lighting from a smartphone camera.
Well, almost – there are still studios, after all, and high-quality photographs always require photographers with professional equipment.
The Advertising Standards Authority, a UK regulator, therefore reviewed Apple's "Portrait Mode" advertisements after two complaints. And last week he announced that Apple can safely claim that the iPhone X can take "studio-quality portraits without the studio".
Advertisement
"We recognized that the camera of the iPhone X featured a focal lens that is often found in the studio and that the images shown in the ad were photographs taken with the phone, "writes the watchdog.
"However, we recognized that the focus was on the significance of lighting effects to achieve the demonstrated image quality, and we understood that these images accurately reflected the capabilities of the camera of the iPhone X. For these reasons, we concluded that the announcement was not misleading, "he added.
L & # 39; ASA found that Apple 's ads have pushed the limits in the past.In 2008, it banned an excerpt from British TV because it found that "all parts of the internet" did not work. were not accurate because the iPhone does not turn Flash, according to the Guardian.
Check out the ad in question below:
Source link
