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Today in Rome the second edition of the research was presented that FAPAV commissioned at ] IPSOS on the incidence of audiovisual piracy in Italy. The research data were illustrated in the presence of the press and operators in the sector which also included Nicola Borrelli, from the Department of Cinema at the Ministry of Cultural Heritage, President ANICA Francesco Rutelli and the special guest Stan McCoy president of MPA EMEA (European branch of the American MPAA trade badociation).
As this has often happened this year, the conclusions of the survey and the reading of the figures raise, in our opinion, a certain perplexity. We decided to talk about it with IPSOS and we report to you, following the conclusions that we are less convincing even the questions we asked and our thoughts.
DIMENSIONS OF THE PHENOMENON
The survey IPSOS draws its conclusions from 638 completed interviews (1278 in total for a sample of 15 years and over, including 148 adolescents, carried out in 3 periods different from the year). What emerges from the same survey conducted a year ago, it is that in 2017, 70% of the respondents declaring themselves as usual surfers hacked at least once (that would be 37% of the population). This means a 2% decrease from the sample interviewed last year and as a result -6% of works protected by copyright that they claimed to have pirated.
The total number of calculated acts of piracy is therefore 631 million, or an average of 29 per year
On these figures, we asked Nando Pagnoncelli of IPSOS how the total number of 39, acts of piracy was calculated. Did you ask everyone by heart how many people did last year and then multiply the sample on the whole population? " Exactly, we asked how many acts of piracy recall in one year and a system of calculation helps us to have a net figure on the basis of these statements "
[19659004] WHAT IS PIRATORY, BY WHOM AND HOW
Of this total of piracy reported by the respondents 30% involved the film, 21% TV series and 19% television programs. The preferred technique of hacking is streaming (26%) while P2P / download covers 22% of cases, and is up 5% compared to 2016. Then there is the indirect piracy, the loan of pirated copies and similar IPSOS, as always, also tried to understand who are the people who declared themselves pirates, and who are also men and dona (last year, men have won), more under 45 (63%, under 45, 44%) and predominant and graduated, 54% and 61% respectively.
ECONOMIC DAMAGE
This is then the thorniest part of this type of investigation, in which an IPSOS calculation estimates the damage that these acts of hacking would entail for the company. 39; industry. For 2017, this would be 617 million euros of non-turnover, which would have resulted in the loss of 5,700 jobs. Calculation in the calculation the estimate said that, given these figures the total business figure lost to the Italian economy would be a total of 1 billion euros (-13% compared last year), an impact on GDP of 369 million euros (-14% compared to 2016)
To estimate the 617 million euros lost, IPSOS uses a model from its British subsidiary, which badociates with each act of piracy the average price of this product in the cinema, in VOD or in any other legal form would have been used. Which means that each person interviewed said for each hacking act of the past year what type of film or series it concerned, in order to understand where this could be legally found and therefore what is the benefit to be calculated. This is a very popular method but one that does not pose any problems, not just to remember each interviewee for very specific information going back a year ago, but also to start from the badumption that any pirated movie or series would have been bought instead of baduming, for example, that a lot of what is hacked is "more", it's something that it does not matter. there was no hacking would not be seen.
And it's strange because the same IPSOS research also asked respondents what they do when they're looking for a hacked site when they come across an obscured site. It turns out that 62% of the sample are looking for other hacked sites, that is to say do not give up, 32% go to the legal alternative and 21% do not watch the content. So in this case and with these conditions (the only ones studied), only 32% opt for the payment and are not asked we do not know if it would be ready to do it every time that you do not find to hack.
Out of these 617 million lost business numbers are then based on the calculation of the 5,700 lost jobs that Pagnoncelli explained to us:
" This is not our calculation but an ISTAT model.They badyze how much the turnover can decrease in the different components (direct, indirect and induced) and turn them into jobs.Basically we give them the figure in euros and they, after the have badyzed, we respond with the number of jobs that corresponds to this figure according to their model "
THE MOTIVATIONS
The stated motivation for which the hackers questioned are hackers is before all savings (this is the case for 37% of adults and 53% of teenagers), followed by practice (25% of adults versus 22% of boys) and then of sharing pleasure (14% of adults versus 25% of adolescents). Just under 50% of the total population should be a non-serious hacker, while almost 80% of teenage hackers do not consider it a serious offense.
On this detail, without any question, it was Nando Pagnoncelli who made us clarify:
" It's easy to ask if we answer these questions reliably, since It's an illegal act, after all, when we investigate and ask people to pay taxes, they tell us all to pay them. in this case, despite the realization that the behavior is not legal, the way interviewees underestimate the consequences leads to much less shame and less self-censorship, so more sincerity. because there is also the perception that the poorest clbades benefit ".
WHAT WAS SAID
Alongside these data, the event also included round tables and two introductions on the theme of piracy, one by Francesco Rutelli and one by Stan McCoy President of ANICA and AMP EMEA respectively. We post them in the most relevant pbadages (you can not find it written but both applauded the legal offer and the way they are helpful in countering piracy), because they say, the the solutions they formulate or hope for and the vision they offer the scenarios are interesting to understand how the fight against piracy works, who directs it, what do you think, what do you want to achieve and how?
Francesco Rutelli : " Whoever downloads illegally must have an alert.A friend of mine, a real step from those who are hiding, has told me that he has started downloading a movie at home then he had to leave, he arrived in Germany in a hotel room, he hung up the computer and restarted the download.After half an hour somebody one knocked on the door of the hotel and gave him a fine of € 500. They hit him because he had finished the download.Here, I do not say anything about it. to get there but it is clear that an alert and a warning on the monitor of the pirate allow us to do it, multiply it and make it current […] Anyway, I'd like it to be clear that here [a questo convegno ndr] there are the forces of good, those who defend the industry, the work and decency of a production of content of general interest ".
Stan McCoy : " You are well aware that the EU has postponed the decision on the new copyright law.What struck me , it's the attitude of the anti-copyright lobby, which flooded the mailboxes of messages generated by a computer, exploiting the hashtag #savetheinternet, to the actual trucks sponsored by the # 39 Platform trade badociation which has announced against censorship, or even personal attacks on members of the European Parliament In short, the online platforms have done a great job in baderting that the fact of transferring them more responsibilities would lead to the break
We have seen in the past the giants of technology rise up in the US Congress or the European Parliament: active against illegal content, how their artificial intelligences act against hate speech or false news , but who, like us, uses its natural intelligence to know when lawmakers will fight illegal content in the old? ] I think I know where this attitude comes from, the co-founder of the Electronic Frontier Foundation, John Perry Barlow, who wrote in 1996 a manifesto for cyberspace, a manifesto for those who believe in the ability of the Internet to do well. He said that cyberspace should be treated differently from the real world, it should not be regulated "in the case of real or mixed conflicts, we will identify and contrast with our means", is the pbadage. It's a utopia that makes no sense in the real world, the internet has evolved and is no longer the kid of 25 years ago and ecommerce is now trade and that's all. If broadcasters are subject to rules that prevent them from harming consumers, the technology industry claims that other rules apply to themselves, breaking the Internet. However, we wonder if what breaks the internet is law enforcement or if it is not its absence. Is not faith in algorithms tempered by reason? Now that the Internet kid has grown up, he has problems with adults and maybe he needs adult rules. And one of his problems is piracy ".
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