Vaccini, testimony of Zaytsev without much publicity

Two well-known testimonials, a specific health policy choice, but not the desire to spread it. Yesterday, Monday, November 26, the Ministry of Health's first vaccine spot is on television, featuring volleyball champion Ivan Zaytsev, who has already been put on a cross on social media for posting a photo with his son at the exit of a vaccination center. Later, a video of astronaut Samantha Cristoforetti will also be broadcast.

rep

Interview

Ivan Zaytsev: "Threats and insults to me and my daughter, stop with hate no vax"

from ALESSANDRA RETICO

Well, the department has chosen a policy that is on the right track from the point of view of its communication. No press conference was held to announce the campaign, perhaps with testimonials, or even press releases to announce the decision to run the ads. The news has been posted on the website of the institution. Now on the information campaigns, one of the strategies immediately announced by Minister Giulia Grillo to improve the spread of vaccines. The obligation, it was said, does not always work, it is better to convince. That said, Vittorio Demicheli, an expert at the Ministry of Vaccinations, recently said that the requirement for trivalent people (measles, mumps and rubella) would remain unchanged and that we should involve young adults up to 30 years of age.

The ads were made and widely circulated, but we probably did not want to expose the critics of this part of the no-vax electorate that for months on the social storms of the critics Giula Grillo every time you post something even on topics that have nothing to do with vaccines. And since Zaytsev's advertisement appeared on the ministry's Facebook, many critics have been issued (but also positive responses from those who have enjoyed the initiative) and the heaviest ones have been canceled.