Turin, in the former Alfa zone, opens a high-tech hypermarket: "Zero waiting" and there is also the Good End

The old quarter of Alfa Romeo, on the outskirts of the Piedmontese capital, via Botticelli 85, has been abandoned for over thirty years and bought by Nova Coop 26 years ago. A new store was inaugurated today and covers approximately 8,500 square meters, of which approximately 3,500 are for the sale of the Coop. It has about 650 covered parking spaces. The commercial building is also home to a Trony retail outlet and is the heart of a commercial park that will be completed in 2019. The total investment for the first tranche was 30 million euros, to which it's worth. 39 will add 8 more. with a completed structure net of the purchase costs of the area. The structure will employ 214 people, 70% new employees, the remaining 30 transfers from other outlets.

The new store has been designed to offer the public an innovative shopping experience, a wide range of information and advice services. In fact, Info.food will be active twice a week. It will be the first service in Italy for free nutritional advice launched by Coop in March; Buon Fine projects will be activated for the transfer of unsold products to local charity organizations, consumer activities for schools and individuals, the paths of the youthful protagonism of the Coop Academy.

Focus of the new store innovation, with the use of technological solutions allowing the consumer to buy in certain departments without waiting thanks to the portable device through which the customer can select the desired products and quantities, reserve them and remove them when They are alerted by a message, without waiting for their turn at the office.

"This new store is a new store model in Piedmont – said Ernesto Dalle Rive, president of Nova Coop – which meets a modern concept of the shopping experience." The new store offers cutting-edge models without ever neglecting the quality, ethics and attention to increasingly crucial issues such as health, commitment to consumer satisfaction and respect for the environment.With this openness, Nova Coop confirms its ability to awaken the territory and the attention establish synergies with local realities to carry out important actions of urban regeneration ".

Nova Coop, then said Da Rive, will invest about 170 million people in the next three years in Piedmont. Among the openings to come, in April, a shop in Giaveno, Turin, and a service of "autonomous car" in Turin and at the beginning of the year, the way, still in the capital, towards the construction site of a new store on the northern outskirts of the city.