"It's about you", from Tiziano Ferro to Fabio Volo: personalities on the ground for Anlaids

For the World AIDS Day on 1 December, the new campaign Anlaids, designed by Paolo Iabichino, is strong and direct: "It concerns you", a clear invitation to all, without exclusion. The campaign is performed by characters who represent the excellence of the world of music, television, cinema and the digital world. From Tiziano Ferro to Fabio Volo, from Giorgio Panariello to Maria Pia Calzone, from Rudy Zerbi to Giulia Valentina and Paola Turani. The official photographer is Daniele Barraco, who also made a video with a montage of intense portraits of the testimonies.