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UniCredit signed an agreement with Melegatti 1894 SpA to support the relaunch of the brand. The banking group announces in a note indicating that the financing agreement, through the medium and long-term credit lines, will support the business development plan and revive the historic brand of the Italian confectionery industry.
"Our investment – he explained – Roberto Spezzapria, vice president of Melegatti, has focused on the acquisition of a brand and factories that have helped to disseminate the Made in Italy quality in Italy and worldwide. We are happy to have reopened the Melegatti, rebadured a future for the workers and the territory and guaranteed the return of the famous confectionery products to the consumer tables. With UniCredit – he added – we signed a financial agreement inVision of the development of innovation, process and product, and continuous qualitative improvement of production to ensure ever higher standards for Melegatti products ".
"The value of this deal for UniCredit – said Sebastiano Musso, regional director of North East UniCredit – is not only economical, but much broader.By supporting the new property of Melegatti in the revival action of this historic brand , strongly linked to the Verona region and of absolute prestige in the world of Italian confectionery, UniCredit intends to concretely confirm its commitment to support Made in Italy and all these large-scale entrepreneurial initiatives aimed at creating widespread and sustainable development. "
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