Amazon, before buying the Italians consult it more than Google



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Before buying online or in store Italians search the web for information about the desired product: the majority consults Amazon (77%), many Google (66%) and other eBay (45%). This is what emerges from a research conducted by Find an independent Italian agency specializing in search marketing, in collaboration with Duepuntozero Doxa .

Of the respondents who reported using Amazon or Google, 50% use both and most of them (55%) visit Google first then Amazon.

"Italians are now looking for information online not only before a major purchase – explains Marco Loguercio founder and CEO of Find – but also for small everyday products, from toothbrushes to red to lips to make two simple examples, and today, in addition to prices, we are mainly looking for comments and comments on the number of products they have already purchased and used.And it is here that Amazon manages to be even more effective than Google. "For many products, search engine pages may overload the user with redundant or conflicting data, while Amazon in its product listings offers a good summary. Key Information : Prices, Features, Images and »

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