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Prime Day is the annual Amazon event dedicated to exclusive purchases for Amazon Prime customers. It will begin at 12:00 on July 16 and last the entire day of July 17. The day (and a half) of Prime Day will be extended from 30 hours in 2017 to 36 hours of this new edition, with over a million exclusive offers for Prime customers worldwide.
Electronic Commerce Figures . The value of online purchases of Italian consumers will reach 27 billion euros in 2018 (+ 15% compared to 2017). According to Samuele Fraternali, senior researcher at the B2C eCommerce Netcomm Observatory and Politecnico di Milano added: it is estimated that in 2018 purchases over the summer sales will have an increase of about + 20%
Novit This Year [19659004] The selection of Novit Prime Days in Italy will include: various artist albums with autographed special editions, including Luca Carboni, Tedua, DrefGold, Sfera Ebbasta, Achille Lauro, a scale Smart diagnostic with Omron Bluetooth, wireless electric broom and portable Aries vacuum cleaner with bagless cyclonic technology and rechargeable lithium battery
In the days leading up to Prime Day, other types of exclusive promotions and offers . From today: lower prices on Amazon branded products, including discounts of up to 20% on AmazonBasics merchandise; access to four months of use of Amazon Music, the music streaming service on demand; a free PC game every day until July 18th, as well as Prime customers will also receive an in-game prize for popular games like Warframe and PlayerUnknown Battlegrounds; As of July 16, privileged customers who are using Audible for the first time will benefit from a 40% discount on monthly enrollment
Prime Day Offers Small and Medium Enterprises
During this first day, main customers can buy products offered by artisans and small and medium Italian companies that sell on Amazon. During Prime Day 2017, customers ordered more than 40 million items from small and medium-sized businesses
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