but it is already controversial about the cuts

Sales start Saturday all over Italy but it is already controversial on the actual size of the cuts. If for Confesercenti will be in the range of 30-40%, the national syndicate of consumers has different data and says that, historically, they have never exceeded 25%. In any case, there are still a few hours left in about 280,000 stores (one out of every three) spread across the country, after a few regions have been pioneers. On July 1, the rebel season began in Sicily, while the next day was the tour of Basilicata. According to the survey conducted by Fismo Confesercenti, those who have already established a budget provide for an average expenditure of € 165 per person, even if the territorial differences are deep. But the final figure could be very different: although 85% of consumers are interested in sales, only 34% have already decided to buy, while 51% will decide based on the opportunities that they will find by browsing the Windows.

The willingness to transaction is also confirmed by the intentions to purchase: half of the consumers (50%) want to use balances to own the most convenient items, while 28% focus on the quality. Only 5%, however, is interested in signed clothing. Businesses rely heavily on balances to reverse the trend after a difficult start to the year: between crazy weather and political instability, the first half of 2018 recorded the worst sales of the past three years. And so they are gearing up for price cuts that, according to the traders' badociation, are going to start a lot at 30-40%, while 11% of entrepreneurs would be willing to go even beyond that threshold. The forecast, however, does not convince the Unc, who describes a completely different scenario: "We would like – says the badociation – to believe in average reductions equal to 30-40%. We hope and wish it. Too bad we have badyzed the historical series of reductions applied according to the official data of ISTAT. Well, in the past, they have always been below the 25% threshold, with the sole exception of January 2015, when clothing reached 25.4%. It is the year of record discounts: shoes were reduced by 23.6%, clothing by 23.4%. For this year, however, according to the consumer badociation, the discounts should be about 21% for clothing and 20.4% for shoes.