Close Mosaicoon, the Sicilian startup does not stand up to the competition of the giants of the web

The basic idea was to create a new form of marketing by exploiting the viral potential of the Net, by defining a viral media company: they created video campaigns that took care of all the details from the first to the last phase. And then broadcast them online with techniques to spread them as quickly and as widely as possible. A brilliant idea that has brought Mosaicoon, the start-up founded in Palermo in 2010, to be appreciated and rewarded across Europe but also worldwide, up to Silicon Valley. But the dream of a young, highly digital revolution that begins from deep southern Italy ends here. The company founded by Ugo Parodi Giusino, then aged 26, has closed down. And the reason for the opening of the bankruptcy process has made its employees who, despite the commitment, despite the funding and despite the ideas, have not withstood the competition of the web giants.

High risk of failure

There are different stages in the life of a start-up – said Parodi Giusino – we understood that we could not become bigger than that, to exceed the threshold of a medium-sized company. Closing was a difficult but necessary choice. And fail, for a startup, not so rare. This happens to about 90% of these new businesses. Who find themselves in competition with multinationals and real giants who have almost conquered the monopoly of this market – digital – We tried to play a very difficult game, to make innovation in Sicily and I'm proud of this that we did . What was missed, he explains, certainly access to more capital to grow in our area, was what we needed to go back up, but we did not find it.

Many offices and many young people

a hundred people, very young and many have returned home – in Sicily – through the use of Mosaicoon. Which over the years had managed to open offices in London, Singapore, New Delhi, Seoul, Milan and Rome. In addition to the main, futuristic and located in Isole delle Femmine, just outside Palermo. The Mayor said: Mosaicoon has symbolized the possibility also in Sicily to build innovative companies, generating a path as cultural with positive effects for the territory in economic terms and innovation. Today, it symbolizes the difficulties imposed on the entrepreneurial system by an increasingly extreme financialization and the growing monopoly in the high-tech sector in the hands of a few giants.