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(Mosaicoon)
The Mosaicoon team
Mosaicoon closed. The former start-up, among the best-known of the Italian digital ecosystem, long regarded as a symbol of new entrepreneurship on the Internet, confirmed that she was bankrupt and the company l & rsquo; Has officially communicated to its employees. It was closed despite the funding obtained, although it has been considered by many industry reports as one of the most promising realities of European companies.
Founded in Palermo in 2010 from an idea of 26-year-old Ugo Parodi Giusino, Mosaicoon has been able to charge more than 20 million euros over the years and count 100 employees in the headquarters. inaugurated 3 years ago. Capaci. He has created and sold digital video content for potentially viral advertising campaigns. Many awards have been won, many testimonies of proximity to the world of Italian politics who have seen in the new company the desire for redemption of an entire generation and the South.
In 10 years, he raised more than 12.2 million venture capital funds, the first to come thanks to the HT fund for the South, a start-up stimulus wanted by the Italian government in 2010, but it seems that this money was not enough "There are different stages in the life of a start-up," he told AGI Parodi Giusino. "We understood that we could not go further, exceed the threshold of an average Our activity was no longer sustainable, the closure was a necessary choice".
The failure of a startup is a normal fact. It is estimated that about 90% of startups fail, and often the cause is the difficulty of growing and competing in a market where large multinationals dictate the playing time. And this cause seems to have led to the closure of Mosaicoon, which for the moment we know nothing but what decided to communicate the company: "We must innovate, we need investments, on the other hand there are players Huge "Parodi Giusino," We tried to play a difficult game, make innovation in Sicily and I'm proud of what we did. " My employees realized that it would be difficult to move on, we certainly made mistakes. he wants to move in this market, the mistakes are paid.
Parodi Giusino does not go into details about the mistakes made, but the price was high.Reminding what led him to the decision, he speaks of "complexity, too many complexities", to overcome What's missing, he explains, "It's certainly access to more capital to grow in our industry, that's what we needed to go back up, but we do not have it." We did not find it. "According to the business figures, after 2015, the year he came to charge about 3 million euros, the activity went down. competition, says the company.
At home, there are still a hundred people, almost all, some of them returned to Sicily to work in what was considered by many Silicon Valley in southern Italy.They worked in what until last year was considered one of the most prome startups In Europe, winning countless awards for innovative companies, in Italy and California, celebrated until a few days ago as the "scaleup", Europe is the biggest start -up in a report published by Mind The Bridge, which inserted it last February among the "models" of the Italian company. Only last year, the Financial Times included it among the 1000 European companies that grew bigger and better. Over the years, Mosaicoon has opened offices in London, Singapore, New Delhi, Seoul, Milan and Rome. "Today, I'm 36 years old and I do not want to give up, what I've done, the experiences, the mistakes, are a baggage that I've intended to capitalize, "concludes the CEO.
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