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It took 26 years to give Barriera di Milano is a commercial center of via Botticelli, or rather a "hypermarket", a new format manufactured by Coop, synonymous with "medium-sized, hyper-technological market, with a approach to emotional spending, fast and slow". "When we acquired the area, my son was one year old, it was December 31, 1992 – said Ernesto Dalle Rive, president of Nova Coop – since then, the project was rejected, resubmitted, arrested and amended Many times". Until this kind of irony – only this junta, which aims to motivate the defense of the small business, has unlocked the process by authorizing the opening of the hypermarket – 8500 square meters and 650 underground parking spaces -.
"In this area, there were no shops, the Coop did not penalize anyone, but rather an important service – explains the Deputy Mayor Guido Montanari – and then, thanks to the collaboration with the designers, we changed the design by eliminating ugliness and adding green ". Thus, at Christmas, an urban variant will be completed that will allow the construction of a series of residences in 2019 with a total area of 2500 square meters, in place of buildings 60 meters high designed to the 39; origin. "These will be 3 or 4 storey buildings and a green space will be built behind the Coop," adds Montanari. And then the road system: the costs of urbanization include the restyling of via Botticelli and the redesign of a first stretch of Via Bbad di Stura that will allow (if extended as planned) to bypbad the busy node of piazza Derna, instead of the maxi course planned in the first projects.
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Coop Botticelli employs 214 people. And the long wait allowed to put a point a futuristic and hyper-technological hypermarket: "For the first time in Italy, the system "Zero Spesa" is tested – explains the director Andrea Villani -: via a touchscreen totem, you select and book the products at the counter of gastronomy, then thanks to a small electronic device provided input, you are warned when your purchases are ready. There is also a geolocation system, complete with screens with map, to find the products as quickly as possible. And then the nutritionist, the optician, the teaching laboratories, the corner to repair the smartphones, the sushi corner and the restaurant, with 50 seats and the Fiorfood brigade. Then, Trony and new commercial spaces arrive, for a total investment of 38 million euros. But in Piedmont, Nova Coop plans to spend an additional 170,000 euros: a new store in Corso Novara, another in Giaveno and an independent store for online shopping in Borgo San Paolo.
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