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Hyundai Motor Group, currently in fifth place in the world constructor rankings, could become the first global automaker to merge with the one led by Sergio Marchionne. The possibility of a possible interest of the giant Seoul has appeared for a long time, almost a year, on some specialized automotive media and does not seem logical, as opposed to the sale of Jeep to the Chinese dreaded in the summer rumors . [19659002] A few months ago, Marchionne told Il Sole 24 Ore that Hyundai was trying to understand the technologies of hydrogen.
Marchionne: We are seeking a technical agreement with Hyundai for hydrogen and transmissions
The hypothesis of a merger on the Pacific (already broken down during the summer) intrigues for several reasons. Hyundai Motor Company, which also controls Kia, is part of a chaebol (ie a multi-sector mega-group) that has easy access not only to significant financial resources but also to advanced technologies ( industrial and electronic robot, for example). a key point) to raw materials such as steel. Hyundai Steel, which joins Hyundai Motors, a real steel mill. Having the raw material at home is a great badet for a car company
As for the product, a pact between Hyundai and Fca could do good for both. On the one hand the Koreans have modern platforms (more modern and sophisticated than those of the FCA), modern engine design, green solutions ranging from the hybrid to the electric, the gas to hydrogen. In addition, Koreans present a range of latest generation models covering many segments and in particular the crucial segment of SUVs. However, the two Korean brands, despite the quality of the products (which have increased enormously in a few years) are still not very attractive in some markets.
Fca, on the other hand, owns major brands: Jeep, Alfa Romeo and Maserati in the first place. Hyundai, meanwhile, enjoys global commercial coverage (Hyundai and Kia are also strong in the US), research and design centers around the world (such as at Rsselsheim in Germany, in the Opel Citadel ) (in Žilina in Slovakia and in Nošovice in the Czech Republic).
Not Just Cars, Not Just Fossil Fuels
These are further arguments in favor of a hypothetical alliance between the two automakers that would also affect commercial vehicles. In short, the conditions of synergies between American, Italian and Korean brands are there.
And now Marchionne is recovering to hydrogen. Until now, the number one FCA has been lukewarm and sometimes critical to lithium-ion etherification. Now, however, it opens up on fuel cell cars, and one area where Hyundai is very strong. That of fuel cell powered electric cars is an area where it mainly activates Toyota and which looked promising years ago, but up to now the efforts of the houses have come up against the difficulties of production and storage of the fuel cell. Hydrogen
has never confirmed that with FCA it is possible to sign a technical alliance that goes beyond the simple supply relationship for certain components intended for the production in America
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