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Turin – The first day of Amazon does not last a day but 36 hours. "In 2017, it was 30, this year it goes from noon on July 16 to 23:59 on July 17 ", said Jamil Ghani, vice president of Prime International. "More than a million special offers will be available". More than Black Friday and Cyber Monday, in summary: "For us, it's the day when sales are the highest, in which we do not think about gifts for others, but the products we want or which we need. ".
The
Prime Day service is for registered users only, so not all Amazon customers. After a first month of free trial, Prime service costs 36 euros a year and offers free fast deliveries, access to Prime Video, for movies and TV shows, Prime Music , for streaming songs, Reading (books), but also an unlimited space on the cloud for photos with Prime Photos and much more.
In the United States the offer is richer, but the price is higher : "It's a program with different prices and benefits in each country, but we aim to "Improve every day because Prime members our most active customers". So they buy a lot more than the others: but how much? "We do not disclose this data – Ghani responds – the measure of our success is if the benefits they receive are an adequate value relative to the cost of listing, and in Italy it seems to be ;be".
The Shopping Day
It will be a great shopping party for Amazon ("the Amazon Prime members at Prime Day only in 2017 were 50% over those of the previous year, and this year we hope to do better, "says Ghani), but will be a party for everyone, even in Milan where between 13 and 14 will arrive huge boxes that will open on a central square for a musical event and more.
"A new this year is that the special online content and products will be available only to major customers and for a limited time.For example, My Cooking Box, a pizza box, various autographed albums by artists including Luca Carboni, Tedua, DrefGold, Sfera Ebbasta, Achille Lauro, then special helmets and a Maybelline New York box set with 8 durable Matte Ink Lipsticks ". But Amazon is a global e-commerce platform, also used by many small and medium-sized businesses: "Prime Day sees us committed to promoting their products. For many companies, it's usually a time out for the company and Prime Day brings an influx of fresh money that would not have entered otherwise, and who can help them to catch their breath and get ready for the second half of the day. year. "
Bids will actually begin before Prime Day with discounts on Amazon brands, but also on DVD and Blu-ray and various services of the company Bezos, including Audible." But n & # Let's not forget Twitch Prime, for those who love video games: last year's registrations have increased eight times in one day. " Twitch Prime offers hundreds of hours of free game, a free PC game every day until July 18th and prices at stake for popular titles like Warframe and Battlegrounds of PlayerUnknown.
Prime in Italy
First day will involve 17 countries. is it happening in Italy? "It seems to us that Prime is very much appreciated: in the last 12 months, we have added more members every two years in the history of Prime in Italy, and millions items were purchased last year. "What?" Tablets are very popular and Kindle electronic book readers or our TV key. But also televisions, smart home solutions, kitchen items, groceries, toys, fashion, furniture, appliances, materials for the return of school and everyday products. We are facilitating this year with a different organization offers for example for those who like to cook, gadgets, fashion, it will be easier to find and follow them. Yes, because the offers are there, but many are limited in time or until exhaustion, so much better than the business hunters prepare to spend time on the Amazon site or application .
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