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Master Kitchen, the new brand of built-in appliances, was born with a strong brand Made in Italy, guaranteed by the Design & Innovation Center which developed and is based in the Lombardy metropolis
"Something is Cooking" is the premise, and the promise, with which the brand Master Kitchen comes to market through a comprehensive collection of built-in appliances dedicated to the kitchen chain .
Launched in early 2018, Master Kitchen is a brand of the group Midea whose technological and design heart has its roots in Italy and in particular Milan, in the center of Corso Monforte where he is based Design & Innovation Center of Midea Kitchen Appliances
Here, the team of eight designers led by Ivan Buonanno for the development of home appliances products designed all the exclusive products that characterize the innovative collection M aster Kitchen
A very complete and comprehensive catalog on which the team has been working for two years, in a permanent dialogue with the R & D department of Midea Kitchen Appliances based in Modena, and not by chance, considered as one of the MKHG 7541-ED LTC BK gas cooktop is made of black tempered glbad, with 5 burners, one with a triple crown and cast iron grates
Master Kitchen was a great challenge, a great opportunity to rethink the products on which specific platforms were dedicated, from the oven that is our flagship product " tells Ivan Buonanno, appointed Design Director of the Midea Kitchen Appliance Design Team at Milan after gaining extensive experience in the field and having spent three years of intense work in China.
"The company wanted to have a team that operated in Milan, which, although c from an international point of view, it was mainly composed of Italian designers. The last acquired skill is that of Sara Zilli who has gained decades of experience in other companies of the sector, but also in other fields, and has been appointed Design Leader Color Material Finish »
An additional recognition of the role that Italy plays in the definition of design on the international scene and also a clear intention on the part of the artist. company to invest in the development of new solutions in a mature and defined field.
"The beginning of the Master Kitchen project was to define it through a distinctive, very linear and elegant sign. Then we went into the specific study of each detail, including the oven interior, the broiler pan, the buttons and the handle. The thorough study of ergonomics has allowed us to improve the usability of our proposals, not to mention the ease of cleaning "
As for materials, the Master Kitchen catalog focuses on the solid combination of glbad and steel, both versatile and tested, but for the near future, as Sara Zilli says, we We are working on new finishes from 2019.
Other important challenges for an international brand already strong thanks to its skills and deep values and advanced industrial logic that guarantee a value for money very interesting.
User Experience
If the line Edge is the most advanced expression of the Master Kitchen brand, the range of ovens at 39 Inside is surely the perfect testimony of a successful team work done by the Design & Innovation Center of Milan with Modena R & D. The aesthetic language has chosen the elegance of black glbad emphasized by the 96 mm instrument panel, the buttons and the linear steel handle. The latter, as Ivan Buonanno says, has a light and square mark but inside it presents an ergonomic rounded cavity. Attention to the ease of use that we also find in the study of saddlebags drops that have been specially designed with a handle facilitating the extraction and insertion into the cavity . Always speaking of the oven, maximum attention was also given to the choice of light to illuminate the cavity and the food inside. "We opted for a solution that would improve the consumer experience and faithfully reproduce the natural colors of food without altering them" .
An objective that guided the design of every detail of Master Kitchen. 19659004] The sketch, at the beginning, highlights the study of each small detail of the range of ovens from Edge Line of Master Kitchen designed by the Design & Innovation Center of Milan with the collaboration of Modena R & D of the Midea group .
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