Ivrea, the utopia of Adriano Olivetti becomes the legacy of humanity



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Already the first country in the world in terms of the number of heritage sites, Italy extends the list and is also recognized by Unesco also the Piedmontese city of Ivrea with the industrial complexes of Olivetti . During the 42nd session of the World Heritage Committee currently under way in Manama, the capital of Bahrain, until July 4, the nomination "Industrial Ivrea of ​​the twentieth century", composed of 27 buildings and architectural complexes, was accepted. conceived and realized between the end of the nineteenth and the sixties. The buildings – which become the second labor village in Italy to be named Unesco site after that of Crespi d'Adda in 1995 – range from the original Olivetti workshops of 1896 to structures that arose between 1939 and 1962 on the rise of the social utopia of the entrepreneur Adriano Olivetti ; this ideal of "capitalist humanism" which, in the immediate aftermath of the war, sought to offer a sustainable alternative to intensive industrialization and disrespectful of the needs of the people

BREAKING!

Just joined as @UNESCO ] #WorldHeritage Site: Ivrea, Industrial Town of the 20th Century, #Italy . Congratulations!

https://t.co/2yNtdUSvGc # 42whc pic.twitter.com/3cKTfL23It

– UNESCO (@UNESCO) July 1, 2018

When commenting news, the Minister of Cultural Heritage Alberto Bonisoli refers to the thought of Olivetti as the inspirer of a new conception of work, stating: "Ivrea, the ideal city of the industrial revolution of the twentieth century, is the 54th Italian site of Unesco: recognition of a humanistic conception of the work of Adriano Olivetti, born and developed by the community movement and here completely completed, in which the well-being to be economic, social and cultural employees is considered an integral part of the productive process "." Later, the department wanted to emphasize the choice of application, stating: "Ivrea is a Distinctive example of experimentation of social ideas and architect on industrial processes, and an innovative experience of world-clbad industrial production that is particularly relevant The nomination, officially presented ten years ago at the centennial celebrations of the Olivetti, was mainly possible thanks to the efforts of the National Committee specially constituted by the Fondazione Adriano Olivetti in collaboration with the municipality of Ivrea and the Polytechnic University of Milan. Indeed, on the website of the application: "During the four years of activity, the Committee consolidated the reflection on the theme of enhancement of the modern architectural heritage of Ivrea and, thanks to the contribution of national and international experts, it has been possible perspective to propose Ivrea as "industrial city of the 20th century" on the list of world heritage of UNESCO ". In 2016, the file and the management plan were officially sent by the Italian State to UNESCO World Heritage Office which then checked its completeness and started the evaluation process started in 2017 and ended today with a positive response from the members of the World Heritage Committee of Humanity

[19659003] However, besides the celebrations for the Piedmontese city, there was also a lot of disappointment for the rejection of UNESCO's request for the wine-growing sites of Conegliano Veneto and Valdobbiadene one birthplace of Prosecco . In fact, the proposal was rejected with 12 countries for and 9 against, just two votes below the required majority of 14 countries, and so was prepared – instead of the official withdrawal of the nomination – to a mere referral, which in these cases is usually preparatory to the final definitive admission of the site. A compromise to which – as the Corriere della Sera writes – yes, thanks to the mediation of Tunisia, after a debate of more than two hours between the different members of the commission. The opposition of Spain and Norway to the Italian nomination was arduous, strongly supported by the interministerial commission led by the Undersecretary for Foreign Affairs Guglielmo Picchi and by the I & # 39; Ambbadador Vincenza Lomonaco – Permanent Representative of Italy to UNESCO – who pursued the international negotiation for the recognition of the landscape and environmental qualities of the Prosecco area DOCG

A brutal arrest, on which Coldiretti subsequently commented: "With the unjust rejection of the candidacy of the Prosecco Hills, the importance of a territory with historical value, extraordinary cultural and landscaping is able to express a production that has conquered appreciation on a world scale ". The statements of the President of the Veneto region are firmer Luca Zaia strongly convinced of the goodness of the proposal: "Enter with a negative opinion and return from Bahrain with the greatest number of delegates' consents , without reaching however, the expected majority of 14 for only 2 votes is the clear demonstration that the record on the World Heritage hills of Conegliano-Valdobbiadene Prosecco has been established correctly and we will do all the integrations that UNESCO requires and we will meet in a year for Baku, at the next session of the Whc ".

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