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"We've been staying at McDonald's for years and now, finally, we've been able to insert Fontina into a gourmet line that in 2018 sold 10 million sandwiches in Italy. Ezio Toscoz, director of the cooperative for milk and fontina producers, comments from Rome on the launch by the world giant of the fast food restaurant of the new sandwich "My Selection" signed by the Italian entrepreneur and restaurateur Joe Bastianich. Dop from Punta della Valle was chosen to accompany Italian farm chicken, Speck Alto Adige Igp and mushroom sauce in the "My Chicken" sandwich.
The new proposal, available from January 1 to December 31, 2019 in 570 McDonald's restaurants located throughout Italy, means a supply of 80 tons of Fontina, about one fifth of the annual output of the cooperative.
"In addition to the economic aspect, there is an extraordinary visibility and a youth market to whom we can make known our excellent AOP cheese," said Toscoz. To comments on the badociation of quality product, symbol of nature and ancient food, to a fast food brand, The director of the cooperative replies by quoting the ten million sandwiches sold by the American chain (only in the tradition of territorial excellence).
Toscoz also points out that the opportunity to enter this market "was made possible by technological investments done a few years ago by the cooperative and some have criticized. We can supply MacDonald's thanks to our advanced slicing line. Fontina's share arrives ready to be included in the sandwich. "
The launch of the Mc signed by Bastianich took place in the McDonald's Roman Piazza di Spagna. In the capital, at the hotel Domus Romana, the cooperative of milk producers and Fontina then participated in an event organized by Doc Italy to protect and promote the Italian excellences. On December 3rd, for the sixth time, he will participate in the Doc Italy International Prize.
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