Made in Italy, China's expression means almost nothing. 1% wine research

Agronews

Made in Italy, in China the expression means almost nothing. In web wine research at 1%

"Made in Italy"? In China, the word lifestyle symbol loses all its evocative meaning and is worth nothing other than its literal meaning. This is demonstrated by the traffic on Baidu, the main search engine of the country where the query "made in Italy" appeared in Chinese in the last month only 20 times a day. A drop of water in the middle of the sea, if we take into account the 772 million Internet users of the Record Dragon who, in 10 years, recorded a digital escalation of 268%. This is revealed by an excerpt related to the online monitoring of the broader survey conducted by the Observatory of Third Country Trade Strategies on the positioning of Made in Italy in China, conducted in collaboration with Nomisma Wine Monitor [19659004]. 75% of online surveys in China) instead of 9200 searches l daily average for the keyword "Italy", a frequency higher than, for example, compared to the French but which – in the related research – demonstrates overall no knowledge, and a relative curiosity, for the Belpaese with questions like: "Italy is Europe?", "Which country is Italy? In general, badociated queries are linked to general information (34%) followed by Made in Italy symbols: "furniture and design" (26%) and tourism (23%), with chances of studying. weaker (8%), "food" (4%) and wine, which closed with 1%, a figure related to the oenological product that grows by up to 6% in research related to France, which we also exceeds for tourism (34%) and fashion / shopping (13%). Analyzing the vertical on wine, the key word "French wine" (about 800 searches per month last year) records twice that of "Italian wine". The latter is more interested in young people, with 63% of those under 40, most (63%) of men. Among the provinces, for both keywords, Guangdong is the one with the largest number of searches, while Beijing and Shanghai seem to attract more interest for Italian wine than in France. Finally, the follow-up on the main Chinese social network, WeChat, reveals that the "Italian red wine" seems to be growing but still very far from the French competitor whose index – mid-June – is 10 times higher (33,360 against 3.82 ).

The badysis was done in June 2018. However, many of the results posted on social networks also take into account the last 90 days before the search. The badysis of user profiles on Baidu is rather related to the last 12 months (June 2017 – June 2018). The searches were done with keywords in the original language and in English.