Marchionne convalescent, perhaps a presentation of July 25

AFTER-MARCHIONNE

For Fca, the moment is crucial, whatever the managerial events. Any "advance" from other groups has so far been rejected, seeing especially the opposite – say the rumors – Sergio Marchionne. The company is facing a difficult scenario: in Europe, the end of diesel in 2021 is a good rebus for a company that on the hybrid and the electric did not target much in previous years, especially after the others. The field of South America is linked to the 15 new models, announced, to be launched in 2023. And yet, today, the badysts of Mediobanca in a report, have reiterated the recommendation to outperform FCA shares, indicating a target price of at 22.7 euros . The estimated profit is two billion in line with the consensus and up 6% over the previous year. The barometer, in short, seems to be handsome but the possible communication on Marchionne's state of health could also disrupt the scenario causing shocks in the stock market. In this sense, the responsibilities of the company are important, regardless of the fact that there is in any case a specific communication obligation in this area.

THE BUFFETT CASE

School cases, in America, are known. What is widely cited as a positive example is Warren Buffett . In the year 2000, uncontrolled rumors spread about the state of health that society Ceo on Berkshire Hathaway found immediately groundless. On April 17, 2012, however, Buffett is the protagonist of a "pre-emptive strike" seen by many as the best way to relate to the market: anticipate the spread of all rumors, announcing immediately that it has been diagnosed with prostate cancer, pointing out, however, that it is not even a thing that puts his life in danger or that can significantly weaken it. In this case, a critical situation, which does not immediately jeopardize the operation of the manager, is immediately communicated, thus closing the space to speculation

Quite the contrary, as management, was the case concerning whose disease has long been hidden from investors, then redirected to a personal problem, thus fueling an endless string of rumors about the fate of Apple. In this case, however, Steve Jobs's illness was much more serious and serious than that afflicting Buffett. Marchionne 's case is still different, but for now, it has been explained by the company, it is temporarily out of action because of a shoulder operation . However, the length of the recovery can be a problem if there is a lack of thorough communication with the markets about what is happening exactly.