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NEW YORK Even in the United States, few people knew him the day he was announced to join Fiat's board of directors in 2003. The arrival of Sergio Marchionne from the firm's London office Deloitte and Touche in London. Until now, the Lonza group had gone unnoticed by mainstream industry and the US national scene. This anonymity, however, was intended for a short life, although the son of Marshal Concezio has never been careful to promote its visibility in the eyes of the public.
Americans have come to know him for a man of few words, always incisive and often ruthless, with whom he has made his way around the world and into the auto industry. His figure is particularly loved, a bit for the style so tight in the general excesses of public life, and a bit because his success has been linked to the Chrysler, the Detroit home that has lent over the years to rejuvenate the splendor from the Cinderella story, with the result of crowning the principles that provided the elusive shoes every time that he began to limp.
THE ECONOMIES
The myth of Prince Charming for Marchionne came to fruition in 2008, when Chrysler and General Motors were already on the brink of bankruptcy. The relief team sent by Obama to Detroit has been stricken from the early days by the mental closure of the leaders of both companies, the same that had brought them to ruin in recent years by focusing on wealth unexpected derivative derived from the toxic real estate mortgages, while car brands were falling apart. In meetings with the Italian-Canadian instead, who had the ambition impossible to take possession of the company without chasing a dollar, the agreement was almost immediate. "When he was talking, we all felt kidnapped," Steve Rattner told me years later, "it did not seem true to hear a language that no one else seemed able to speak to in Detroit. I had very strong verbal exchanges with Marchionne, but when we decided to grant the second tranche of government badistance to Chrysler, the $ 8.1 billion, it was clear to us that we had put money on him, not on the company. "
JEEP
The same appreciation comes from Obama, who then chose Chrysler in 2011 as the first stop to celebrate the success of the rescue. In the space of two years, the new Crhysler, out of bankruptcy under the direction of Marchionne, had returned to the first operating profit and had reopened the job listings in the factory history of Sterling Heigts. The vengeance continued with the rehabilitation of the "core business" pickups built by Dodge, to the detriment of the row of sedans that the previous two managements had humiliated, draining them of any original content. .
The miracle that gave a new meaning to history was the Jeep, already creating returns for the group and for the former owners of the brand. But the wallet of the house is still incomplete, as unbalanced as it is towards the "truck". And it's this awareness that has led Marchionne to fight as much as he has in recent years to find the partner capable of completing and identifying the FCA, and for the transport to the next decade. On this track has also received the rare endorsement of Donald Trump: "Sergio is my favorite CEO among the leaders of the car," said the current president of the United States; even though he was referring to the only promise of Michigan production expansion, a small decline in the sea of business that has marked the manager's enterprise in the conquest of the United States United.
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