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The collapse of Mediaset is unstoppable. The price of Biscione shares, after the sharp decline last Friday, shows a drop of 4.2% to the lowest levels of the Ftse Eb. Recall that the crash of Mediaset precisely began last Friday when Morgan Stanley badysts had lowered the rating on the title to underweight at parity (Mediaset: slap Morgan Stanley on the note, title).
In this circumstance Morgan Stanley he also announced the adoption of a negative view at the sectoral level due to the displacement of advertising investments on non-television platforms. According to badysts, the penetration of Netflix and Amazon will leave substantially stable advertising revenues, with a significant drop of about 40% of European networks' Eps in the next five years.
Negative forecasts but profoundly realistic Analysts then joined the statements of the Minister of Economic Development Luigi Di Maio that in a Star Blog post titled "Traditional television has counted the days, but the next Netflix may be Italian "explicitly invited Rai and Mediaset begin the first renewal process of which" the first step is the end of the subdivision on the one hand and the claim to have pure publishers of the ;other".
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