Mediaset: net profit of 42.8 million euros (-42.5%), good publicity (+ 2.2%)



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Mediaset closed the first half with a tile u of 42.8 million euros against 74.5 million in the same period of 2017 (-42.5%) . The net business figure of stands at € 1.847 billion stable compared with 1.855 billion euros in the first half of 2017. In Amounted to 1.34 billion euros (vs.
the previous 1,337), while in Spain they stood at 507.9 million euros, in line with the 508.5 million in 2017.

As noted in a note, the Ebit group rises to 173 million (compared to 212.1 million the previous year) and the net financial debt as of June 30 2018 1,493 billion against the previous 1,392 billion, with a cash production characteristic of 132.7 million (against 199.4 million
in the first half of 2017). With regard to the forecasts for 2018, Mediaset explains in a note that it will benefit the former
positive effects of the digital transformation of the wage offer launched during the first semester in line with what was announced
last year to the market with the 2020 guidelines. Based on this evidence, the goal of
end of the year an operating result and a consolidated net profit positive. The net result – explains the group
– it could increase further because of the capital gain that can be generated if the total insurance offer is completed
on the capital of Ei Towers.


+ 2.2% of advertising business figure
In Italy, the gross advertising business figure of Mediaset amounts to 1.1 billion euros, in 2.2% increase
first half of 2017 (1 076 billion euros). As noted in a note, in Spain the figure was 502.3 million
euro compared to the previous year (501.0 million euros). Growth estimated so far for the period from January to July
2018 compared to the same period of 2017, ie approximately + 4%. The company announced market share growth
advertising in Italy and Spain despite the persistent weakness of the sector. The increase also due to the excellent
collection of the month of June generated by the exclusivity of the 2018 World Football Federation Russia acquired by Mediaset in both
country of reference, reads the note of the group Cologno Monzese.

On July 16, Mediaset entered into a partnership with the F2i Sgr Infrastructure Fund, which provides for participation in the
a new company that promotes a public takeover bid on the capital of Ei Towers, a listed company in which Mediaset holds a stake
control. In case of success, at the end of the operation, Mediaset will record a significant capital gain in addition to a new gain
cash and improve the net financial position. In the first six months of 2018, the Mediaset networks confirm a clear
leadership on the commercial target in both Italy and Spain in all slots. In Italy, Mediaset is a leader on the public
15-64 years old with 36.3% in prime time and 34.7% in 24 hours. Cbade 5 is the Italian network for the commercial target
in all slots with maximum primetime listening (18.1%). In Spain, Mediaset Espaa TV networks maintain
on the commercial target absolute leadership within 24 hours with a share of 31.2%. Telecinco is confirmed by the Spanish network pi
seen in 24 hours (14.2%) of total individuals.


Confalonieri will no longer be president
The Mediaset board of directors welcomed the indication of President Fedele Confalonieri to solve
the managerial working relationship while retaining his position as president, a position in which he has been confirmed
June 27 for the next three years. Organizational structures have not been changed – explains a group note
and the powers conferred on the President who will continue to ensure his valuable contribution without any break in continuity
to the life of the group. In detail, the agreement provides for the resolution to July 31 and the payment of an "integration"
to the severance pay of € 6.5 million gross (including the non-compete agreement) in
contractual rules.

The agreement provides for the waiver of any claim, claim or right in any case related or occasioned by business relations,
including those arising from participation in mid – and long – term incentive plans. The amount will be paid
before August 31st. The agreement also provides for the determination of an end-of-term treatment (to be paid)
when it should stop or not be renewed in its current position) equal to 8.5 million gross euros,
in recognition of the extraordinary contribution made by the President since the foundation of the group. "The agreement allows
resolve in a consensual way the working relationship and thus contain the costs borne by the company
connected to him. Confalonieri, to date, holds 400,000 shares of the company


Cardani: moderately positive on advertising
Mediaset's positive trend in terms of advertising the first seven months of the year, the result of a solid business
added to the positive impact of the World Cup and the fundamentals of the group are strong. Matteo said
Cardani, Chief Marketing Officer of Publitalia, during the conference call commenting the results of the first budget
semester, highlighting that we and all market participants are moderately positive for the rest of the year,
we are already working in August and a positive month. Cardani pointed out that even after the end of the World Cup
the trend of the second half of July was positive, remembering that there had been some difficulties after the elections
in March, but improvements are now visible. That said, July and August are important months, but not the most important of the year,
but the company still sees encouraging signs. Even Chief Financial Officer Marco Giordani spoke of "many elements
positive "in the group's performance.

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