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(Teleborsa) – Among the various unresolved issues, or rather "cereals", the failed marriage, Alitalia-Etihad is that of "Mille Miglia", the loyalty program of our old flag carrier sold in 2015 in the midst of the idyll, which had just started at the much richer sister of Abu Dhabii.
A program of More than 4.5 million subscribers at that time, estimated at 112.5 million euros, were immediately transferred to the almost empty funds of Alitalia. The agreement was reached with the creation of a special management company, Alitalia Loyalty, 75% owned by Etihad and 25% owned by AZ. who has been entrusted with the management of the interesting business miles with its award tickets and other various benefits in favor of the most loyal pbadengers.
Alitalia Loyalty is therefore an autonomous company and healthy in all respects, are not directly "affected" by the crisis, have remained strangers to the management of the commission and, consequently, the badets of the badets to be divided as a result of the divorce between the two companies. And as was the case between former spouses struggling with legal practices, Alitalia and Etihad were no exception, arguing over the MilleMIglia loyalty program.
The program managed by Alitalia Loyalty it has naturally continued to function after the start of the extraordinary signing of the admiral and the three commissioners have never made too much of a mystery about the desire to "bring him home" with his precious "base of data "containing the names of the most loyal customers. Now, the desire, or rather the intention, has turned into a will, trying to obtain maximum results with the minimum of economic effort, perhaps even without paying a cent. Maneuver skillfully in the context of a much larger dispute.
It may not be by chance that the entry was first distributed and then announced that from 1 January 2019, Alitalia would directly manage MilleMiglia again.. This would imply that, in the absence of an agreement with the Arabs, the airline would of course have its new autonomous "database" with the names of its pbadengers.
The use on paper is simple and possible. But in reality more than anything instrumental warning likely, so as to worry the competitor in order to make the agreement simpler and more favorable. An operation however of considerable technical difficulty, in order to make it very problematic, especially in a short time, the full functionality of the initiative.
Etihad, therefore, although "worried", he would not seem to want to give too much: compared to the 112.5 million euros paid to Alitalia in 2015, only around 50 could be enough now. Alitalia is still too many.
In any case, to avoid any misunderstanding, The Abu Dhabi company, with the opinion of the international law firm Hogan Lovells, has turned to the Milan court to resolve the dispute. A first hearing has been scheduled for these first days of November. For its part, Alitalia, which, because of an extraordinary administration, would have trouble to "buy", is badisted by the lawyers of Gianni, Origoni, Grippo, Cappelli & Partners.
Recall that of the The Alitalia-Etihad conflict is also part of the so-called "Air Force", or the large Airbus A340-500 quadriplex wanted precisely by the Prime Minister of the time, Matteo Renzi, and already of Emirate society. The contract for the aircraft, acquired through a complex and very expensive operation, was the protagonists Etiahd, a leasing company close to her, Alitalia and the Italian Ministry of Defense, recently "Disowned" of the current government "Gialloverde", it was canceled unilaterally.
For a few months The Airbus A340-500 is virtually abandoned to itself in one of the hangars of Fiumicino Airport in Rome. Nobody wants to know more and not everyone is interestedincluding Etihad who owns it and does not intend to take it back. Abu Dhabi demands full compliance with the contract expiring in 2025. About 25 million euros.
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