Mosaicoon closes the Sicilian start-up, symbol of the technological renaissance of the South



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After almost ten years of activity and peaks of 20 million euros turnover, firm Mosaicoon the start -up Sicilian considered among European companies with the highest growth potential. Awarded in Silicon Valley of the "Best European Scaleup", the company founded by Ugo Parodi Giusino whose seat is at Palermo not had competition with the giants of the web. "After a first moment of difficulty, Mosaicoon has not managed to overcome a new phase of growth.After a first investment and financing, after the success of many other players such as Facebook, we had to face a lack of capital, "explains the founder of Palermo Today . Mosaicoon was born exploiting the potential of the network as a new form of marketing: the basic idea was to create video campaigns for brands and companies, from design to distribution. online. Several customers, including Alitalia, Samsung Unilever, Procter & Gamble and McDonald's . The Sicilian society, also opened offices in the years London Madrid, Seoul and Singapore

An ambitious idea that had led the company to receive, in 2011, also another prize for innovation, by the President of the Republic of the time Giorgio Napolitano . In 2014, the visit to the offices near Mondello of Matteo Renzi then President of the Council, who had met the company's leaders. Despite the steady growth of recent years Mosaicoon has not survived the comparison with the giants of the web as Google and Facebook .

"Today Mosaicoon symbolizes the difficulties shutters to the entrepreneurial system of an ever more extreme financialization and the ever-increasing monopoly in the high-tech sector. tech in the hands of some giants ", commented the mayor of Palermo Leoluca Orlando . Who added: "Mosaicoon symbolized the possibility also in Sicily to build an innovative company, generating a path as cultural with positive effects for the territory in economic terms and innovation".

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